First national bank case study Essay

A marque is the estimate or compass of a specific convergence or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.Branding is when that idea or image is marketed so that it is recognizable by more and more people, and identified with a certain service or proceeds when there be many other companies offering the aforementioned(prenominal) service or intersection point. Advertising professionals piddle on suckering not only to build disgrace recognition, but also to build fountainhead-behaved reputations and a set of standards to which the company should strive to maintain or surpass. Branding is an burning(prenominal) part of lucre commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.When civiliseing on branding, or building a brand, companies that are using web pages and search engine optimization have a few details to work out before being able to build a successful brand. Coordinating domain call and brand names are an important part of finding and keeping visitors and clients, as well as branding a new company. Coordination of a domain name and brand names lends identification to the idea or image of a specific product or service, which in turn lets visitors easily breakthrough the new brand. Branding is also a way to build an important company asset, which is a lavdid reputation.Whether a company has no reputation, or a less than stellar reputation, branding can assistant change that. Branding can build an expectation about the company services or products, and can encourage the company to maintain that expectation, or exceed them, bringing give way products and services to the market place.1.2 Audi commodity, products, company, brand?differentiates between a brand and a commodity by stating that Branding is associated with added costs in the variate of marketing, labelling, packaging and promotion. Commodities are unbranded or undifferentiated products. distinguish the difference between a product and a brand, by adduceing, that a product is anything that meets the functional tangible needs of customers. In this context, one can say that a commodity contains basic, unbranded products such as Steel or other raw materials.However, products represent the next level, in this case it is automobiles. As a result, the brand level, which has intangible benefits, is represented by a particular brand in the automobile industry.However, Audi is a company brand which means, that the name of the company identifies the brand. This view is supported by Kapferer (2004, p.5) and Olins (2008, p.52) who both state that the corporate name is used at the same time as the name of the brand.1.3.AUDI major characteristicsAudi is the jewel of the crown within Volkswagen group as well as the driving force of growth. Until the mid-199 0s, Audi cars were still seen as poor mans Mercedes or BMWs. However, since the 1996 A4 and past the head-turning TT, Audi has established itself as a leader in style and quality. Its technology also shines in sinewy turbocharged engines, quattro 4WD, aluminum spaceframe chassis and advanced transmissions. Now Audi has become a strong premium brand interchangeable BMW and Mercedes-Benz.The lifestyle of many people has changed in the sense that, there is a development towards an environmentally affable way of life and Audi should take advantage of this. Even though Audi already takes necessary steps toward the shelter of the environment, it should emphasise that its a hydrogen combustion Strategy is competitive to BMWs engine for example.Audi should amaze to become the economic and environmental leader in the general automobile market. Audi should expand their brands on the worldwide market and emphasise their different price ranges and target markets in order to create custom er commitment and affection for the brand. Furthermore, Audi should be aware that there are still new customers entering the market, for example youth people.By targeting this group, Audi has the chance to mature with this audience, which supports the establishment of customer loyalty. In this context, After Sales Service plays an important role in maintaining the customers and encouraging repeat purchase. Audi should aim to improve customer satisfaction and brand image through enhanced dealer networks and an upgraded service.Furthermore, Audi did considerably well in surviving the economic crisis, not still because of their high brand equity and their excellent sales in the last year. However, in expanding this equity in the future, financial backing could be established, which could help Audi to become number one worldwide, and help Audi perform better against the competition. This emotional relationship should be expanded by continuing to offer high quality cars to each segme nt of society, ranging from young drivers to old, loyal drivers.