Ethics of Marketing to Schools in America Essay

Public schools across America are struggling with their budgets and looking to outside corporations for help. Conveniently, private corporations realize the potential buying power of students and have decided that elementary schools are the best channel to reach them. It has become routine for corporations to market there products in schools, and in exchange these schools receive various financial benefits. This new partnership has become the focus of much controversy as 80% of Americans feel that corporations should have no place in schools (). The two most cited concerns are the health of children and the growing commercialization of schools. This paper looks at this issue in detail by answering the following two questions. Is it ethical for corporations to market products in schools? What is the most socially responsible course of action for corporations to take? This paper will use a utilitarian and distributive justice framework to prove that marketing in schools is unethical and propose that the most ethical arrangement is to make schools commercial-free zones. This paper will also discuss the issue of corporate social responsibility through shareholder and stakeholder lenses to prove that there is a strong business case for corporations to? Children in schools are marketed to in a variety of ways. Schools can participate in incentive programs where a school receives funds to take part in a specific activity such as collecting box tops (). Some corporations offer free educational materials to schools that promote their corporate message. Pepsi encourages a â€Å"thirst for knowledge† on a popular textbook cover(). Each year over half of the students in schools in the United States receive free textbook covers(). McDonalds, Burger King and Dominos sponsor reading projects in schools with free meals(). Other schools receive free electronic equipment like computers and satellites for participating in programs like channel one. This is an arrangement where school receive free electronic equipment for having their students watch a 10 minute broadcast of which 2 minutes are corporate sponsored commercials (). All of these marketing techniques pose there own unique ethical dilemmas, however the most controversial type of marketing in schools today is the use of exclusive agreements. This is when corporations give schools a percentage of their profits in exchange for the right to be the sole provider of a product or a service(). The most prominent example of this is the soft drink company, Coca-Cola and their exclusive distribution rights with schools. As a result, Coca-Cola advertisements have become the most visible types of advertisements in schools today (). A US National School Health Policies study found that students could purchase soft drinks in 60% of elementary schools and 83% of middle schools (). Of these schools over 85% were under an exclusive contract with the Coca-Cola company (). For the aforementioned reasons the remainder of this paper will use the soft drink giant Coca Cola as a symbol to make it easier to understand the larger debate of marketing in elementary schools. A deontological framework can not determine whether this issue is ethical or unethical. In 1990 under $100 million was spent on advertising targeted at kids, just a decade later that number was up more than twenty times to over $2 billion (). This large increase in spending indicates that there is a strong motivation for corporations to market to youth. One way to determine if marketing in schools is ethical is to deconstruct these motivations through a deontological framework. The motivation for companies to market in schools could be a philanthropic opportunity to contribute to education. However, I do not believe this because companies like Coca-Cola make schools sign exclusive agreements, which means that they block competition and are profitable. I believe the main motive for companies to market to youth is to make money. Marketing to students in schools is an effective strategy as it reaps both short and long term rewards. Children in elementary schools have a lot of spending power. Kids ages 4-12 spend $40 billion each year (). Furthermore, these same kids influence $600 billion of household spending (). It is wise for companies to try to earn a share of this large market. Surprisingly, the sales of sodas in schools account for a miniscule slice of soda sales worldwide, less than 1 percent of soda’s 66billion dollar industry (). Clearly profit in the short run is not the main motivating factor for companies like Coca-Cola. Marketing in public elementary school promises long run benefits. Soft drink companies can create brand loyalty with their consumers at an early age. In other words, they foster and retain a captive audience for its products. If you consider the cutthroat competition among soft drink makers for customers, this brand loyalty becomes a vital business pursuit. A deontological framework can better help us deconstruct the ehics of marketing to youth purely for financial reasons. Specifically, this paper will employ some of W. D. Ross’ duties. It can be argued that marketing in schools violates the duty of non-malefiicence (to do no harm). Some children will substitute a nutritious meal for a sugar laden soda. That is harmful to their health. Marketing in schools also violates the duty of gratitude. It does not thank customers for their business by protecting their health. Instead, companies like Coca-Cola continue to aggressively market their unhealthy product to vulnerable youth. On the other hand, if one considers a corporation a person, then a corporation fulfils Ross’s duty of self-improvement by marketing in schools. It improves its own condition by increasing its profits in the short and the long run. Additionally, if a company honestly abides by the contract it signs with a school then it is upholding Ross’s duty of fidelity. The framework of deontology is inadequate to determine the ethics of marketing in schools because it presents us with conflicting duties and no hierarchy to put them into. There is an incompatible difference between the various duties. However, this situation did not become controversial simply because some believe that a corporation might have bad ethics, instead people are worried about the consequences of marketing in schools. A utilitarian framework shows us that marketing in schools is unethical. Marketing in elementary school is controversial because it offers many direct benefits to schools, but negatively impact students. Through a utilitarian framework this paper will deconstruct the pros and cons of the scenario to determine whether marketing in schools is ethical. This paper will conduct a cost-benefit analysis to determine what results in the greatest good for the greatest number of people. The main players that benefit in this scenario are schools, shareholders of the Coca-Cola company, and employees. All of these players benefit in financial terms. Vending machines are a valuable source of revenue for schools. They support programs that might otherwise go unfunded. Elementary schools have reason to be concerned about their finances, the state of California cut the elementary school budget by $10 billion dollars in 2003 (). If a school district signs an exclusive contract with a soft-drink company it can generate an additional $3 million per year (). School districts receive all of this money for virtually no additional work on there part. This is why the cliche that: â€Å"one day our schools will have all the money they need, and the Air Force will have to hold a bake sale to buy a bomber† could become true (). Company shareholders benefit in the long run if we assume that marketing in schools create brand loyalty among consumers. Company employees also benefit from the sales of sodas in schools, simply because their company is continuing to be competitive in the marketplace and provide work for them. However, the positive impact of selling sodas in schools impacts company employees considerably less than other players in this scenario, because these employees will not be receiving a pay raise as a result of this practice. While there are some positive effects of marketing in schools, I feel that the cons greatly outweigh the benefits. Students bear the burden of the negative effects of marketing in schools. Marketing to youth perpetrates problems of childhood obesity, materialism, eating disorders, violence, and family stress (). This is especially problematic because children are more cognitively immature and prone to believe that products marketed in school carry their school’s endorsement. For instance, if a school sells soda it signifies that it is acceptable to consume drinks that are high in sugar and have poor nutritional quality. A child’s health is not an acceptable trade-off for increased revenues. Childhood obesity is an epidemic in America. One-quarter of children in the United States are overweight which means they are at risk for lifelong health problems such as diabetes, high blood pressure, and cavities (). Competitors also suffer in this scenario because ? exclusive agreements’ create a monopoly on a school and therefore promote unfair competition and can charge whatever price they want. The difficulty of examining ethics from a utilitarian perspective is that is impossible to predict the future. It is not clear how much the financial revenue schools gain from executive agreements helps them to fulfill their purpose of teaching. It is also not clear how high the correlation is between marketing in schools and negative outcomes like obesity. What is known is that most of the negative consequences (and there are a lot of them) fall on the shoulders of the students. Having the burden of this issue fall on the shoulders of millions of students nationwide is bad for society as a whole. Children need to be educated in a healthy atmosphere so that they can become productive members of society one day. It is detrimental to the future if children are not provided with the best learning environment possible. The best learning environment possible is one that is free from commercial influences. The Distributive Justice framework shows that monopolies are unethical. According to John Rawls we should determine ethical dilemmas like whether marketing in schools is ethical by making the decision from behind a â€Å"veil of ignorance. † The distributive justice framework tries to ensure that the interests of the worst off in society are considered. According to this theory, students well-being should be put before business interests because students are the most vulnerable group in this scenario. However, there is an inherent conflict of interest within this framework. Corporations believe that marketing in schools is ethical because they are exercising their 1st amendment right to free speech. Everybody has this right, thus they are utilizing the equal liberty principle: equal rights to liberties as long as all may be provided such liberties. The problem is that not even all corporations are being provided the liberty of free speech. As previously mentioned Coca Cola has an exclusive agreement with 85% of elementary schools in America, this is just a nice way to say that Coca Cola has a monopoly on the elementary school market (). Companies that engage in exclusive distributive contracts are trying to block competitors. They can not justify this action on the ground that they need to do this to spur innovation, they want a monopoly so they can control the school market. Thus the difference principle comes into play because the inequality that these companies are creating in the market place needs to be addressed. The most ethical thing to do is to make schools commercial free zones. Marketing in schools is unethical. The most ethical thing to do is to make elementary schools commercial-free zones. Students should be able to pursue learning free of commercial influences and pressures. Eighty percent of adults in the United States agree that schools should be commercial-free zones as well (). While this may be the most ethical course of action, it seems highly unlikely as marketing in schools has become entrenched. Schools continually need more money and the government is unable to provide it. If marketing in schools must continue at the very least it should be regulated. It does not seem probable that the industry will regulate itself, so it should be subject to more government oversight. Right now there is very little the government has done to restrict marketing in schools. Laws forbidding it are perceived to be a breach of the 1st amendment. A study found that only nineteen states currently have statues or regulations that address school-related commercial activities (). This number includes states that have statues that encourage commercial activities. The government should establish an independent commission to regulate marketing in public schools. This agency should make regulations that encourage schools to provide a healthy learning environment for students. The agency could regulate the sale of foods high in fat, sodium, and sugars. For example, it could decide that vending machines can not be stocked with sodas; however juices (100%) and water could still be sold. There would be greater social acceptance of this issue if it were implemented more appropriately. The business case for CSR prevails. This paper has established that the most ethical thing for corporations to do is to stop marketing to students in schools, or at the very least to regulate what they market to children. If a company were to stop marketing to children for the aforementioned ethical considerations it would be following a normative line of reasoning. The company would be interested in doing the right thing for society with little regard for how the proposition would effect its own bottom line. While I would applaud its efforts on a moral basis, this would be a very poor reason to engage in Corporate Social Responsibility. There needs to be a business incentive for corporations to engage in Corporate Social Responsibility. A company has to be successful financially if it is going to survive in the long run. However, there is always a business case for corporate social responsibility with respect to companies that sell consumer products. In the long run the closer a company aligns with the values of society the more successful it will be. Good ethics and good business are mutually reinforcing. In this case 80% of society wants commercial-free schools or at least commercialism that is regulated. It is socially responsible for a company to accommodate the wishes of society because it is in their long run interest to build a good reputation. A company like Coca-cola may be more successful at recruiting, retaining, and engaging with its employees and customers if it demonstrates that it is socially responsible. Critics might argue that this is just mere â€Å"window dressing. † However, a good reputation leads to higher sales in the long run. Both shareholder and stakeholder frameworks would support the business case for corporate social responsibility in this scenario. Milton Freidman is an advocate of the shareholder theory which maintains that a companies corporate social responsibility is to maximize profits without breaking the law or violating basic rules of society. Coca-Cola is not breaking any laws by marketing in schools, it is merely exercising its first amendment right to free speech. It is also not violating any social norms, children get to choose whether they want to buy unhealthy products. On one hand it may seem that Freidman would say that corporations should continue to market in schools because they are making a profit and therefore helping society. However Freidman would agree that companies need to balance there short term gains against their long-term interest. In this case, Freidman would advocate for the restriction of marketing in schools because it is in the long run self-interest of the company because companies like Coca-Cola needs to reassure their customers that they care about them. . An alternative approach to corporate social responsibility is the stakeholder theory. This theory maintains that companies should balance the interests of all stakeholders involved. In this scenario the stakeholders would be the students (customers), parents, teachers, corporations, suppliers, employees, shareholders, and society. Students are harmed by marketing in schools because marketing is correlated with problems like obesity and materialism. On the other hand these same students benefit because their schools are receiving additional funding for programs. Parents suffer because they have less control over what their children are exposed to, and it could undermine their values. Shareholders may benefit in the short run from marketing in schools, but in the long run the values of the company must be aligned with society if it is going to succeed. Therefore, the stakeholder theory would advocate a business case for Corporate Social Responsibility as well: to limit marketing in schools. Marketing in schools is a complex issue with many players. In this case, students are the most important players because schools are public institutions and schools are supposed to make students a top priority. Marketing in schools can not stop on its own, it needs to be either strictly prohibited or at the very least limited by the government.

My Journey Essay

I want to take this time to share my story about my transition back in the civilian world. In 1990, I was honorable discharge from United States Army this was during peace time in which I had to leave the military due to family hardship. At this time I received changes of duty station to return back to Korea which was my second tour of duty. I just had my fourth child and she was only 10 months old. My only option was to leave fourth children with my mother. I felt that was just to much for my mother at that time. While out the military I have a difficulty time adjusting back to civilian life. During this time I was married to a soldier, so I was still connected to the military life. But transition back to civilian living was hard for me. I did attended a class on resume writing and I obtained a job as a Certified Nursing Assistant at the local Nursing homes were I did my training at. My emotions was somewhat abnormal in which I felt like I was abandon and depression was their also. Even though I was working in civilian job I crave the advantage that I experience with my military job. My transition took about seven months for me fully accept the civilian sector way of life. Since I like the medical field I enrolled at Central Texas College and received a diploma as a Licensed Vocational Nurse. But I still missed being in the military. But the military provide me with a solid foundation for employment, because I the military helped to adapt to any situations.

Information System Implementation

System Implementation When it comes to implementing or installing a new system within a company or organization, there are many factors to consider, not only technology. System implementation takes place when testing is complete and the team and project manager become responsible for implementing the new information system successfully for the sponsor or for the client’s organization or company. A successful implementation can result in overall organizational efficiency and also strengthen the organization. However, a failed implementation can result in a strain on funds, schedule, and on the organization.Even though there are different implementation methods, there are more things to consider such as: commitment, risks, resistance, user involvement, training, and planning. User commitment plays a huge factor on implementing and installing a system successfully. An implementation method, such as direct cutover, will create a huge sense of commitment. When the direct cutover me thod is used, the old system is being disposed of and the new one is being installed. It is as if yesterday, you were using an old computer or system, and today you came in and there is a new computer or system in front of you.This method creates a huge sense of commitment with users because there is no system to go back to. When it comes to user commitment, the user must also be committed to change. The company or organization must be willing to implement changes, procedures, structure, and any other factors that are crucial for the system to function. This commitment, however, should not only come from users, but through the entire organization from top management down through the entire project. Edgar Schein, a former management professor from MIT, describes the perfect leadership qualities for building commitment.He states that management should pay attention to the project effort and respond to project issues in an important manner. Schein also states that it is necessary to co ach the organization to be prepared for the new system. Executive level commitment is probably the most important because employees can follow the management’s lead and can encourage shared commitment of the project goal. Every systems project has some type of risk involved. This is because the system will impact the organization and organizations are constantly changing.To manage some risks, project managers or leaders should look at the size of the project. If it is too big, they should consider breaking it into modules. They should look at the changes in technology and determine if they can stick to the same technology or whether they really do need the latest technology and if it will be beneficial. Management should also look at the capability of their team. They should question the team’s expertise. Top management should be supportive and committed as well. They can look at the budget for the project and question if it is realistic or not.Lack of risk management is also a major risk factor. Management should have contingency plans if something goes wrong. Contingency plans can be very beneficial if the organization is constantly changing. Management will have more than one plan ready depending on what might happen. Management can also question the schedule and see if it is even possible to complete it on time. However, sometimes the organization will have clearly defined goals with top management support allowing the successful implementation. Communication is also a key success factor in system implementation.The direct cutover method, for example, might create a sense of high commitment which is a success factor; however, this method is also the riskiest. There is no system to go back to if this fails. Sometimes an organization may underestimate how much things will change when it comes to implementing a new system and overestimate the organization’s ability to handle these changes. Also, if a system is very complex, it directly re lates to the amount of risk involved. At times, system implementation can be effected be resistance. There are many reasons a new system may be resisted.Sometimes a person may resist because of factors unique to the group or themselves. In this situation, the individual or group must be informed or educated and the organization can increase user participation. This is an internal factor. An external factor would be the system itself. The system could possibly be non-user-friendly or have a poor design. In this situation, the system should be corrected. It can also be modified to better suit the organization’s processes or procedures. Sometimes factors can be both internal and external. This deals with the organizational interaction of the system.System could possibly be inadequate and users may resist using it. The parallel system implementation would be a good method to use. In this method, both systems are running simultaneously. This is the safest of all methods. However, this is the most expensive of all methods and has no user commitment. There is no commitment because users feel that they can always go back because the old system is sitting right there. User involvement is correlated to quality of management. When implementing a system in an organization or company, changes should be communicated to the users relating to their experience.When these changes are clearly communicated, users can compare and contrast and this can lead to a successful implementation. Users should also be involved in the decision process. Sometimes a new system can bring a hindrance of control over users’ work. In this case, a pilot implementation method would be beneficial. In this method, the new system is tested in one area. The old system eventually overlaps with the new. There is a low risk and a low cost. However, if the test group does not consist of many people, there is not much testing taking place.Some parts of the organization may resist being the test ing group. Training is also a vital factor in successful system implementation. A successful training plan should include everyone who will use and support the new system. There should be appropriate timing on when to schedule the training. Training should ensure that users understand the new processes, interdependencies, and workflows as well as the basic functions of the system. In this situation, a phased implementation method would be beneficial. During the phased method, the system is introduced to different parts of the organization or company.They may introduce the system in specific departments at certain times. This will allow the department to prepare and allow the project team to learn from experience when it comes to implementing the system in different parts of the organization. Planning is a huge part of any project, no matter the size. A project plan should be well defined. If an organization has strong leadership along with a great plan that is clearly stated and wel l accepted by the organization, then there will be a strong source of motivation allowing members of the rganization to work together to reach that common goal. A good project plan should have an analysis of the needs of the organization, specifications of team members’ roles, project schedule, success factors, risk analysis, training requirements, and functions and processes that will be effected. Having a clearly stated project plan will allow all members of the organization to know what to expect, how it is going to affect them, and how long it will affect them for.There may be more than one way to implement a system. However, commitment, risks, resistance, user involvement, training, and planning are important factors to look at. Some methods may be quicker or cheaper than others; however, if the organization is committed, all the risks have been analyzed, there is little to no resistance, the user is involved with proper training, and there is a clearly defined project p lan, the system implementation will most likely succeed regardless of what implementation method is used.

Marketing Essay Example | Topics and Well Written Essays - 2250 words - 18

Marketing - Essay Example On the cultural side, the era of library and paper books is quickly fading away. People today live busier lives and believe that they have too much to catch up on. Therefore, the â€Å"gadget culture† is prevailing where people conduct almost all their operations and duties with their cell phones, laptops, tablet devices and others. From booking an airline ticket to sending a birthday card, from shopping for grocery to ordering a pizza, from reading the newspaper to watching movies, everything is now happening online. This online or e-book mindset will further support such companies. The economic environment, which can be characterized by economic recession and its continued impacts, is dampening the sales of books. The statistics for the first half of the year 2011 reveal that book sales and volume have been decreasing even the export of books from UK is also on decline. In the midst of this recession, the digital book sales are growing at an exponential rate. To be exact, the growth for the first half of the 2011 for digital book sales was over 37 percent compared to first half of 2010. The total size of the digital market now stands at 180 million pounds which now represents over 7 percent of the total book sales (digital and physical combined) in the UK. Another important development for Waterstones in the political-legal front is the fact that the government seems enthusiastic and determined to stop any online piracy.

Abraham Lincoln, Slavery and the Civil War Essay - 1

Abraham Lincoln, Slavery and the Civil War - Essay Example During the war in November 1863, President Lincoln gave the famous Gettysburg Address speech at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania. The main point in his speech was about segregation of the blacks â€Å"our country was founded on freedom and equality† (Johnson 144). By the time the war came to an end, both African Americans and the white Americans had participated to save the union and stop slavery, and both losing a great number in the war. However, there has been a question of whether there was a connection between the recruitment of African Americans to fight in the Union Army and the overall message of Lincoln’s Gettysburg address or whether the two developments were completely separate. When the war began in 1861, black units were not used in combat as extensively as they might have been due to prejudice against them. There was fear that the blacks were not as competent enough as the white soldiers and their first recruitment came in 1862 (James 118). It was found necessary to have the blacks also join the war due to the declining number of white volunteers, and the increasingly pressing personnel needs of the Union Army which pushed the Government to reconsider the ban. The African American soldiers were referred to as the United States colored troops. Concerns over the response of white soldiers and officers, as well as the effectiveness of a colored fighting force were raised (James165). Another major fear of recruiting the Blacks in the army was the fear of response of the Border States Border States withdrawing membership from the states, â€Å"The Lincoln administration wrestled with the idea of authorizing the recruitment of black troops† (Johnson 120) . Since the government had called out people to volunteer in the army, they were afraid that should the blacks be introduced in to the army, the officers who had volunteered would withdraw and this would be a setback in the war. Even after recruitment of the blacks to the army in 1863, they were discriminated against with lower payments as compared to their counterparts. Lincoln’s speech at Gettysburg rose the declaration of Independence, mentioned its principles of liberty and equality, and he talked of "a new birth of freedom" for the country (Johnson 46). In his brief address, he went ahead to reshape the aims of the war for the American people transforming it from a war for Union to that for freedom. Having advocated for freedom from slavery, winning the war meant an end to the vice thereby freedom. It is important to note that the black troops faced greater peril than white troops when captured by the Confederate Army. In 1863 the Confederate Congress threatened to punis h severely officers of black troops and to enslave black soldiers. As a result, President Lincoln issued General Order 233, threatening retaliation on Confederate prisoners of war (POWs) for any mistreatment of black troops. The South feared Lincoln’s reign which also contributed to the war when he took power. With these facts put down, we can conclude that Lincoln had sincerely advocated for equality. According to the revised official data by James, â€Å"African American soldiers comprised 10% of the entire Union Army (James 42). Of the approximately 180,000 United States Colored troops, and over 36,000 died, or 20.5% (James 32). In other words, the mortality rate amongst the United States Colored Troops in the Civil War was thirty-five percent greater than that among other troops† (James 72). These figures support Lincolns administration against

Internet Companies Case Study Example | Topics and Well Written Essays - 2750 words

Internet Companies - Case Study Example It has accorded both parties with increased cost-efficiency and has allowed greater expansion of business scope (PC Week, 1999). By means of more dovetailed customer centric approaches, competitive advantage has been redefined. For instance, data from consumers are being garnered by online vendors to be able to more effectively cater to their needs. The substantial information permits these entities to design high impact promotional strategies. E-trading has been effectual in leveraging on price (Munk, 1999). The notable availability and the ease of e-trading have been the features that lead to its acceptance and increasing popularity. Moreover, this suggests being very cost-efficient, obviating the need for overhead attributed to rent and labor. Cutthroat competition in brick and mortar businesses and the big fixed expenses have welcomed online trading (PC Week, 1999). The wide range of offerings in both products and service are welcomed and has won the loyalty of customers. The information that they have garnered from consumers online have also allowed sellers to optimize on cost. Another benefit has been the fact that it permits them to save much time (Mellahi & Johnson, 2000). It is for these reasons that sellers have seriously considered setting up online stores, resulting in the establishment of cybershops and many more of this kind (Mellahi & Johnson, 2000). ... These entities are involved with software, printed news, magazines, music, and film. Varied industries have also gone into the online retailing bandwagon in lieu of these benefits (Leong, 1999). The current study aims to describe the promotion and marketing differentiators of online companies that are utilized by online vendors which the consumers patronize. The following sub problems shall be addressed in the research: 1) What are the drivers of carrying out an online purchase' 2) How do consumers assess online sellers with which they have dealt with in terms of the following strategies: a) Ease of clicking a button rather than dialing a website number b) Varied products c) Wide market networks and synergistic partnerships d) Selling more digital instead of physical offerings e) Projecting oneself to be a well-renowned global brand f) Maintaining a good, long-term relationship with its on-line clients g) Having attractive promotional offers 3) Among these promotion strategies, which will garner significant correlations with consumer satisfaction in general' Review of Related Literature Online Strategies and Competitive Advantage Strategic frameworks have been integrated of late, especially those focusing on crises or situations with markedly high uncertainty. The ultimate goal was to avoid impending failure in such difficult circumstances (Urban, Carter, Gaskin, & Mucha, 1986). Conventionally, those who have become successful early on allow their long-term survival; in contrast, those who have failed in the beginning are likely to close shop early on. Such victory causes organization to uphold strategic HR practices (of

Comparison Of Hinduism & Buddhism Essay Example | Topics and Well Written Essays - 750 words

Comparison Of Hinduism & Buddhism - Essay Example Hinduism and Buddhism share a relationship somewhat comparable with the connection between Christianity and Judaism. The Buddha’s parents and family were Hindu but Buddhists argue that Buddhism is not a derivative of Hinduism nor associated with it. Buddhism has, however, gained wide acceptance in India because it is a less traditional and dogmatic religion. Though these two distinct religions have millions of followers worldwide, their history, beliefs and practices are still largely unknown to western societies. This discussion will provide a brief overview of the ancient religions Hinduism and Buddhism and examine the similarities and differences between the two. Though the precepts of Hinduism and Buddhism are fundamentally unrelated each influences the other in various ways. The Buddhist concept of empathy toward all living things was exacted from Hindu teachings and Buddhists greatly influenced the development and growth of art in India. Buddhism also introduced meditation techniques to Indian Hindus who have since become better known for using meditation to attain higher levels of consciousness (Jayaram, 2007). The ‘religion of India,’ literally translated as ‘Hinduism,’ though tied by definition and by its predominance in the country of India is practiced in many regions of the world. Hinduism originated at least 3500 years ago from prophets who divulged their secrets to followers. It has no single founder.

Disabilities within the educational setting Essay - 1

Disabilities within the educational setting - Essay Example This type of â€Å"in classroom† therapy requires the speech therapist to maintain constant communication with other educators working with the same student. Other therapists may be included in the student’s education plan, such as occupational therapists, physical therapists and behavioral therapists. The involvement of these specialists allows the student’s specific educational plan to remain consistent and customized to provide the student with maximum results. In addition, frequent observation of the student by the educators and therapists will allow for the goals designed for that student to be more quickly reached, as well as to intervene when goals are not being reached. This will also allow the educators to design progress plans around that particular student’s specific capabilities and challenges. Observation and assessment also pinpoint delays or complications in the student’s learning and development. This type of assessment and observation can be done in an inclusive situation where the student is integrated into a regular classroom setting with his or her peers. This can also occur in a specialized and segregated setting where the student may be severely disabled and requires a more specialized classroom environment. Children suffering from spectrum disorders such as autism can be placed in inclusive classroom settings if their degree of autism is on the low end. If the student, however, suffers from a high degree of autism and perhaps requires more one on one teaching, the individual will most often need to be placed in a specialized classroom setting. Children with disabilities can certainly range from speech and learning disabilities to physical disabilities to spectrum disorders such as autism. It is important to note that regardless of the presence of a disability or not, all children have the right to an education. It is unlawful to not accommodate the learning needs

History Essay Example | Topics and Well Written Essays - 250 words - 3

History - Essay Example The potential employees will have the need to apply for a job since she/he knows that there is health assurance in that company. If not, there will be no interest in that company jobs. It is evident that the existing manpower will be retained in the company as they start having the benefits of the health care insurance. The other thing that the company will benefit from this Act is that there will be an increase in productivity. As the number of employees increase, productivity level increases since there is enough manpower in the company. This Act will reduce the number of absenteeism. As the employees are aware of the insurance cover, there will be less numbers I the absentees list (Burkhauser, 23). Some employers will tend to consider the act of changing their already in use system of insurance and employ only part time employee as live a long with the full-time employees. This is discouraging factor as it will cost a lot to train them and also the administration of the business. Even if the part-time employees don’t change the existing insurance system, they raise marginal cost (Burkhauser, 73). In the Affordable Care Act, there is the employers’ mandate. Employers who have more than 50 employees, who are also full-time and are not having health insurance, should have the employer’s mandate which is their penalty. This penalty is meant for those employers whose intensions are to change their current system of health insurance. The employer mandate is to ensure that the existing style of insurance doesn’t change because of the new Act. As a result of the mandate, some analysts have come up with a suggestion that an ultimate version of pay or play to be introduced. This version is to tax these small businesses that do not give the health insurance. This is to be done by a percentage of their payroll (Faguet, 83). This penalty is meant for those businesses that

Western civilization.The political theory of John Locke and Jean Essay

Western civilization.The political theory of John Locke and Jean Jacques Rousseau - Essay Example This is a study about the political theory of John Locke and the political theory of Jean Jacques Rousseau. In addition, the study will highlight and discuss how the thinking of Locke and Rousseau fit into the period of Enlightenment. The study will start with a discussion of the political theory of Locke, followed by a discussion of Rousseau’s political theory, and then end with how their thinking fits into the period of enlightenment. The political theory of John Locke John Locke can be regarded as one of the founding fathers of liberal philosophy, which lays emphasis on limited government and individual rights. In his arguments about the state of nature, Locke noted that nature is characterized by scarcity of things to eat or wear. Therefore, human beings must work extremely hard to get food to eat and other necessities. Two things happen as a result of this hard work; first, a person survives. Secondly, a person creates property by mixing labor with the natural resources t o create food, shelter, and cloth (Bode 4). Locke argued that problems might arise with property since it can be detached from the individual. In the state of nature, many people may be willing to solve the problem of scarcity by snatching a person’s property. Through this struggle, the idea of government comes into being. Locke hypothesized that men entered the society with the ultimate aim of preserving their property. People sacrifice their freedom in the state of nature and join others in a protective government... God does not choose kings; people invent kings to protect property. On the limitations of government, people have the authority to replace leaders if they fail to perform their duties as expected (Bode 6). The political theory of Jean Jacques Rousseau Jean Rousseau can be regarded as a significant figure in the development of philosophical thought in the eighteenth century. He was one of the scholars who developed the political theory, which would later influence the age of revolutions, especially the French and American Revolutions. On the nature and society, Rousseau noted that man’s natural state could be more preferred than the civil or social state. In his Discourse on equality, Rousseau argues that man tends to appear as the solitary salvage and lives a carefree life (Qvortrup 76). In his classical work on political theory, The Social Contract (1762), Jean notes that ‘Man was born free, but is everywhere in chains’. This expressed his belief that the society has corrupted man. He argues that people recognize a general will, which is collective (Qvortrup 78). This general will should represent the common good or the interest of the public. All citizens should take part and show commitment to the general good. This should happen even if it means that people should act against their personal or private interests. For example, people may support a political party that proposes to impose heavy taxes if they have high income. This would not hurt as the taxation will bring considerable benefits to all persons. To Rousseau, therefore, a loyal citizen should not put their private interests first. He argued that when people do not put their personal interests first, equality and

Language Assessment Principles Essay Example | Topics and Well Written Essays - 1000 words - 4

Language Assessment Principles - Essay Example other words, this meant viewing as a student rather than as a teacher. Only after I understood what the student was seeing could I understand what would benefit the student, and therefore provide the necessary means of delivering that lesson. It basically allowed me to assess him based on what was challenging to him as a learner who was struggling to understand the language, rather than as the student of someone who was very fluent in the language. Another misconception I quickly became aware of was that I had always thought assessment was purely for the benefit of the student. While this is partially true, in an indirect way, assessment of a student can also greatly benefit the teacher. In fact, for a good teacher the assessment of a student is vital because through assessing the student, one is able to assess himself as a teacher, possibly better than he could through any other method. When a student struggles with certain aspects of language, but cannot point out exactly where ass essment helps to narrow it down and give information of which areas need more practice and which areas the student is weak in. This allowed me, as a teacher, to focus on those areas, and draw on the aspects of language which Anees was familiar with, or more comfortable with, to help make those unfamiliar areas more accessible for him. In other words, assessment helps a teacher asses his own process of teaching, and decide which areas need to be focused on and which areas can now be left on the student to practice in his own time.... Only after I understood what the student was seeing could I understand what would benefit the student, and therefore provide the necessary means of delivering that lesson. It basically allowed me to assess him based on what was challenging to him as a learner who was struggling to understand the language, rather than as the student of someone who was very fluent in the language. Another misconception I quickly became aware of was that I had always thought assessment was purely for the benefit of the student. While this is partially true, in an indirect way, assessment of a student can also greatly benefit the teacher. In fact, for a good teacher the assessment of a student is vital because through assessing the student, one is able to assess himself as a teacher, possibly better than he could through any other method. When a student struggles with certain aspects of language, but cannot point out exactly where, assessment helps to narrow it down and give information of which areas ne ed more practice and which areas the student is weak in. This allowed me, as a teacher, to focus on those areas, and draw on the aspects of language which Anees was familiar with, or more comfortable with, to help make those unfamiliar areas more accessible for him. In other words, assessment helps a teacher asses his own process of teaching, and decide which areas need to be focused on and which areas can now be left on the student to practice in his own time. Through the various assessment tasks I provided Anees, I found very clear insight into which aspects troubled him, which in turn made my job of teaching him much easier. Therefore, it can be said that assessment of a student is also a means of assessment for the teacher, and both student and teacher can find much to learn

On Becoming A Leader Essay Example for Free

On Becoming A Leader Essay Nowadays, the title of â€Å"leader† seems to be sloppily thrown here and there. For the inexperienced eye, if someone seems to be the dominant individual in a group, people automatically ascribe the term to the person. Nowadays, it seems to be more of having a title than meeting that title’s responsibilities. It is imperative for a leader to know what enables his leadership; he should know how he had come to that position. In retrospect, a good study of the great leaders has amounted to a list of qualities that they innately possess. Bennis, (2003) in his book, â€Å"On Becoming A Leader† talks about what it takes to become a leader. There are different so-called â€Å"ingredients† that the author attributes the greatness of those people who have been worth enough to be called leaders of their generation. He speaks of ingredients such as guiding vision wherein a leader knows where he is going and knows how to get there. It is the proverbial horizon that the leader looks to. Another ingredient is passion—it is an enduring love for what he is doing. The author also speaks about integrity and being honest to oneself. He talks about the importance of doing away with self-deception and aligning one’s thoughts with one’s words and actions. He adds curiosity and a daring attitude to the mix as he stresses the importance of learning how to not be satisfied with the status quo by taking on challenges which have real-life risks. Finally, he closes with one of the most poignant traits that a leader must have. He bases his findings on a simple, yet hard-to-define element: trust. The author gives several reasons why it is important for a leader to be trustworthy. This trait essentially speaks of a leader’s integrity and how he deals with other people. Bennis says that it is one of the qualities that can only be earned and not acquired. It is given freely by the leader’s peers and followers. (Bennis, 2003) Trust is said to be one of the essentials that a leader needs in order to have his or her group up and running. Like a car without fuel, a leader will not be able to function if those under the leadership do not trust him. More than anything, this is the most vital part of any type of leadership. If the people are unable to follow the leader because they do not trust him or her, then it would be better if there was no one to follow at all. Apart from trust, all of the other ingredients are learned. Ordinary people will eventually learn how to look at the big picture and become accountable to themselves and to others. Leaders-to-be will eventually engender a love and a passion for what it is that they do but on of the things that cannot be learned is the trust that comes with responsibility. To be able to look at one’s follower and have that person say to you, â€Å"I trust you† is one of the most precious ingredients a leader can ever have. It is the cherry on top of everything else—the so-called icing on the cake without which everything will simply be ordinary and out-of-the-box. With all of the talk of having certain qualities that a leader needs to have, all of the ingredients are important but none as important as the trust that is earned by a leader.

Comparison of US and Iraq Constitutions

Comparison of US and Iraq Constitutions A constitution can be defined as a laid down rules for the government which are time and again codified as a form of written manuscript that spells out and confines the functions and ability to exercise force of a political party (power). In the case of countries and sovereign regions of federal states the phrase refers exclusively to a constitution defining the core principles of politics, and instituting the configuration, procedures, (sociology)>powers and duties, of a government. Most constitutions guarantee rights to the people by limiting the governments own reach. We will be comparing and contrasting the American constitution against the Iraqi constitution. Both constitutions are codified. Under the patronage of a British military occupation in 1925, Iraqis first constitution entered into force which then formed a monarchy which remained in effect until in 1958, the revolution established a republic. Interim constitutions have been adopted over the years but a referendum t hat took place in 2005 approved the constitution currently being used by Iraqis. On the other hand the American constitution is considered foundation and basis of the legal right to exercise power over another (authority) essential to the existence of the United States of America and the federal government of the United States. It grants the framework for the institute of the United States government and for the rapport of the federal government to the states, to citizens, and to all people within the United States. Both constitutions empathize on democracy. The constitutions seek to protect the dignity and liberty of man. The constitutions forbid any kind of emotional, psychological, or physical torture. Both constitutions are mindful of the welfare and security of its people despite the freedom of communication the constitutions provide that the freedom can be breached by a judicial decision whenever it is a matter of national security. These affect the individual rights of the citizen. There is also freedom of worship in the constitutions although the Iraq constitution further states that Islam is the official language. According to the Iraqi constitution section three chapter articles 49 the council of representatives shall be elected and shall consist of a number of members at a ratio of one member per 100,000 Iraqi persons. These representatives shall be elected by a direct secret general ballot. The members are elected for a term of 4 years. The president is elected by the council of representatives by a two-thirds majority and is limited to 2 terms in office with a span of 4years in 1 term. The president of Iraq has two deputies with whom they form a presidency council. The presidency council appoints the prime minister of Iraq and cabinet ministers who must be approved by assembly. There should be two thirds majority for a president to be elected. The American constitution states that the president has all the executive power vested on him the president is the chief diplomat and the commander in chief of the armed forces. For a maximum of two four-year terms the president and vice-president ar e elected as running mates by the Electoral College for which each single state is allocated a number of seats based on its representation on the senate and House of Representatives whose members of both the houses are elected by the Americans. ÂÂ  The vice-president is second highest executive officer of the government. The vice-president is only allowed to vote in the senate to break a vote which is tied. The chief executive officer of the United States is the Secretary of State. The Secretary of state is appointed by the president and is the third highest ranking member of the government and they answer directly to the president. In the USA constitution the Supreme Court is the highest court of the land. The court is responsible for matters dealing with state disputes, and interpreting the constitution of the USA and overrules some legislations therefore creating precedents for future reference. The supreme and lower court justices are elected by the people while the rest ar e appointed since they are in the federal government. The Iraqi constitution provides that local court judges are appointed by the local authority, while the federal government appoints the supreme judges. Islam is also considered a source of legislation and the laws of administration circumscribe Shariah laws U.S. citizens have almost universal suffrage from the age of 18. The state governments have the utmost impact over most Americans’ day to day lives. The Tenth Amendment to the United States Constitution warranties their broad-spectrum plenary powers, against the limited spell out powers possessed by the federal government; as a result, they handle the bulk of the issues most pertinent for most individuals within their jurisdiction. The governor is the highest elected official at each state is the governor. There is also an elected state legislature in each state except Nebraska (bicameralism), whose members represent the state voters. The town, city, or county boards are the institutions responsible for local governments. The legislature in each state should stipulate the time manner and places of holding elections for senators and representatives. Iraq has a unicameral legislature The president of the United Sates receives compensation, which may not be increased or decreased during their time in office; for being the president. Qualification for presidency in the United States include; a natural born citizen U. S. A, at least 35 years of age and have resided in the states for 14 years. The representatives must be of an age of 25 or above, and citizens of the land for a minimum of 7 years and an inhabitant of the state they are elected. The senators must be 30years and have been citizens of that states for 9 years and must be inhabitants of the state at the time. The amendments as provided by the constitution of the United States may be approved in the following ways: by special convention from congress, ratified by two-thirds of both houses and sent for approval to the states, or by Two-thirds of the state legislatures applying to Congress for a constitutional caucus to consider amendments, which are then sent for approval to the states. Any amendments to the Iraqi constitution would have to be approved by a similar referendum to the one that had approved it originally. Vacancies are to be filled by writs of election issued by the executive authority whenever vacancies happen from the representation of any state (Section 2, Clause 4,). Madison provides it is of great importance not only to guard one part of the society against injustice but also to guard the other side of society against oppression from its rulers (1788). Thanksgiving has become a huge traditional American holiday, then there`s independence day which celebrates the declaration of independence which are all national holidays and enacted in the constitution. Both the Iraq and the United States constitutions seek to serve their people who have different demographics. Each of the constitutions has the interests of the people at heart focusing on the different lifestyles and cultures of two different people. After analyzing both the constitutions and the research material which I have been through which some of the information is not included I find that both constitutions are very effective.

Performance Appraisal: Reliability and Effectiveness

Performance Appraisal: Reliability and Effectiveness Introduction The whole principle of this study report is to identify and appreciate the value of performance appraisal system, from the staff point of view, in command to notify a developed system that will be executed in Sidmak Laboratories (India) Pvt. Ltd. The first chapter gives a general idea of the entire dissertation. It will present background to the research, give explanation exactly what the matter is that needs research, validate the project, and present a summary of the methodology that will be used. Background to the research Sidmak India was established in 1984 in technical collaboration with Sidmak USA. Sidmak India has successfully adopted various technology platforms under this collaboration and continues to develop additional technologies. Sidmak Laboratories (India) Pvt. Ltd. is a pharmaceutical corporation contains developing ability at Gujarat, India. Sidmak point towards at improved safety and ease for human life through a dedicated excellence in manufacturing recommendation drugs, specifically oral dosages. The organisation is permitted by W.H.O. as per GMP rule and by local FDA as per Drug and Cosmetic Act. The organisation has skill in the production of constant release solid dosage mode. Sidmak manufactures both pharmaceuticals as well as nutraceuticals products. The organisation preserves highest level of quality by sticking on to cGMP and cGLP compliance rule in manufacturing products and meeting national and international requirement. Working with Sidmak has given me good experience about how to work in an organisation. It has also given me knowledge about the flow or work from one department to another department. Thought the work flow is very smooth in Sidmak, I personally feel that it can be more productive and beneficial to the employee and the organisation if company adopts proper appraisal system. Research Questions The whole research dilemma relates to the reliability and effectiveness of performance appraisal systems. The literature review will sketch many comments in relation to the plan and function of such systems. It was transparent from administrating the literature review that a large amount had been written regarding the effectiveness of performance appraisal system. The goal, therefore, of this dissertation is to realize and appreciate the effectiveness of performance appraisal, from the staff point of view. Four objectives have been recognised, and by undertaking these unified objectives, a comprehensive literature review, and new practical research, answers to the problem should be known. The objectives of this research are: Figure: 1 Methodology The research pattern take on is interpretive. The interpretive model is an idealistic location which is related to with understanding the way we humans build logic of the world surrounding us (Saunder at al, 2007). The purpose for this method are set out in describe in the methodology. The study method is qualitative. The methodology is extra related with human questions than pure science. The literature review does not place out a specific theory, but does set up a theoretical structure to assist the gathering and study of data, to respond the research issues. The preferred research tactic is a case study. The practical data will be established on qualitative interview techniques. This will present the utmost transform of successful research, as it will quantify human reaction. It can also be accomplished inside the timescale of the project. Semi-structured interviews and utilise of secondary data from comprehensive Employee estimation Survey will be incorporated in the research methods. The primary source includes the personal experience which I had experienced while working with Sidmak Laboratories (I) Pvt. Ltd. and the secondary sources includes information gathered through surfing the internet, information available on intranet site on knowledge management, different study materials, and sample performance appraisal forms obtained from reliable resources. The research will permit evaluation between groups of employees, to find out if duration of service or superiority is a issue. Privacy will be guaranteed to participants and the information will be edited to look after the identification of persons before it is pass around to the organisations management board. Outline of the chapters Chapter 1 This chapter presents a summary of the entire project. It puts out what the research area is, splits it down into a sequence of objectives for the project, and associates this to the background of the firm that is to be researched in depth. Chapter 2 This section reviews literature related to the research purposes. It constructs a theoretical establishment upon which the research is build. It starts with an assessment of what performance is, and why it is measured. The vital parts of a valuable and efficient performance appraisal system consist of recognize its foundations and the important steps that set the foundation. It is also essential to make out the objectives and advantages of this system. For profit realization it is required to recognize Key Result Areas (KRAs) i.e. goal setting and observe resulting performance so that a significant relationship between performance, reward and development of necessary skills, through counseling, can be set up. And a lot of thinking, suggestions and bright ideas are required to be done to develop a sensible appraisal system by assessing available techniques and execution process. The section then takes into account how performance appraisal fits into the parent control of performance m anagement. A study of literature including appraisal systems and their application follows, and this consists of reference to new appraisals. The above data will then direct to the creating of the conceptual type that will be build up through the research. Chapter 3 This section explains the methodology that will be employed to collect the primary data. It will sketch the research model selected, put out the research strategy, and also give explanation for the selection of the methodology. Ethical problems will also be focused in this chapter. Chapter 4 This section will put forward the findings of the research. Due to the diverse ways used to research the issues, some of the findings will be put out in text, and some will be displayed in tables. The data will be examined in research of the following chapter, which sets out the conclusions. Chapter 5 This section will put out conclusions on the subject of the research objectives through connecting the research findings, with the findings of section 2. The chapter will talk about the limitations of the research and place opportunities for further research that will ahead make clear the problem area. Chapter 6 Based on the conclusion of section 5, this section involves advices and suggestions for new performance appraisal system. Summary This beginning section has familiarized the reader to the organisation, and quoted its new transformation. The section has exposed the need, to build up a performance culture, and contained by that, a full-bodied performance appraisal system. The research question and objectives have been put out, together with the methodology to be used to deal with the objectives.

Morphology :: MOO Teaching Technology Education Essays

Morphology "Everything we experience today in the mode of a limit, or as foreign, or as intolerable will have returned to the serenity of the positive. And whatever currently designates this exteriority to us may well one day designate us. Only the enigma of this exteriority will remain" --- Michel Foucault If the architecture of MOOs replicates real-life places like classrooms, we can be assured that real-life problems exist there, too. Educators need to be aware of how and in what forms these problems take shape online, in addition to knowing how to handle them. It is not easy to find answers in the mountains of popular culture hype and mass media reports on the Internet. Depending on what magazines and newspapers you read, Internet technology is either the salvation or the demise of civilization. Certainly the rapid growth of access to the Internet has parents and educators wringing their hands over how to protect children and students online from some of the same dangers they face in the physical world. Yet one of the most encouraging aspects of the growth and scope of the Internet is the opportunity for all of us to contribute to the social construction of ethical guidelines in the development and use of Internet-based technologies in educational settings. There is a fine line between giving students the latitude to be creative online and setting them loose with no ethical boundaries whatsoever. Just as in traditional classroom settings, common sense and proper preparation go a long way toward anticipating problems and resolving them. It is not necessary to blame the whole of cyberspace and thereby throw the virtual baby out with the virtual bathwater. There are ways to manage the "fluidity" associated with identity, speed, and open access on the Internet. We need to avoid the rhetoric of negative cyber-hyper and engage instead in productive discussion about the Internet in terms of its positive impact on individual and collective lives. Especially with respect to the use of Internet technology in education, we should do so rhetorically, going slowly, doing our homework, so to speak, before we make claims about the dangers of the Internet. Secondly, and perhaps less metaphorically, real-time teaching also creates real-time homework for teachers. The MOO will change the way you relate to your students, and teachers may find that they must give up their 'principle orientation' toward the individual student (Porter). Teletechnology mixes new modes of intelligibility (and new codes of behavior) with new pedagogical contracts between teacher and student, and it also effectively 'outs' the faculty in ways that they may find unnerving.

The Influence of Nature in Lines Composed a Few Miles Above Tintern Abb

The Influence of Nature in Lines Composed a Few Miles Above Tintern Abbey by William Wordsworth In "Lines Composed a Few Miles Above Tintern Abbey," William Wordsworth explains the impact of Nature from Tintern Abbey in his every day life. "Tintern Abbey" shows the great importance of nature to Wordsworth in his writings, love for life, and religion. The memories he has of Tintern Abbey make even the darkest days full of light. As a result of Wordsworth's many memories of Tintern Abbey, his life appears to be happy. The recollection of Tintern Abbey influences Wordsworth to acts of kindness and love. Likewise, Wordsworth is influenced from the natural surroundings of Tintern Abbey. Bloom said, "The poet loves nature for its own sake alone, and the presence of nature gives beauty to the poets mind†¦" (Bloom Poetry 409). Nature inspires Wordsworth poetically. Nature gives a landscape of seclusion that implies a deepening of the mood of seclusion in Wordsworth's mind. This helps Wordsworth become inspired in his writings while at the same time he is inspired in his heart (B... The Influence of Nature in Lines Composed a Few Miles Above Tintern Abb The Influence of Nature in Lines Composed a Few Miles Above Tintern Abbey by William Wordsworth In "Lines Composed a Few Miles Above Tintern Abbey," William Wordsworth explains the impact of Nature from Tintern Abbey in his every day life. "Tintern Abbey" shows the great importance of nature to Wordsworth in his writings, love for life, and religion. The memories he has of Tintern Abbey make even the darkest days full of light. As a result of Wordsworth's many memories of Tintern Abbey, his life appears to be happy. The recollection of Tintern Abbey influences Wordsworth to acts of kindness and love. Likewise, Wordsworth is influenced from the natural surroundings of Tintern Abbey. Bloom said, "The poet loves nature for its own sake alone, and the presence of nature gives beauty to the poets mind†¦" (Bloom Poetry 409). Nature inspires Wordsworth poetically. Nature gives a landscape of seclusion that implies a deepening of the mood of seclusion in Wordsworth's mind. This helps Wordsworth become inspired in his writings while at the same time he is inspired in his heart (B...

Module Eight: Text Questions Essay

Describe the case of Genie. What happened to her? Why is this case important? Genie was a young girl, and it has been said that around the early age of 20 months that Genie was kept in a backroom tied to a toilet chair. This case was so important because by time Genie was found she could not speak nor communicate like a normal human being. This case just really showed how important infancy and childhood are critical times in brain development. What have scientists learned about the way that the brain develops in children? Describe how this development happens. Brain development in infants is influenced by a number of different factors, including nutrition, their genetics, interactions with their parents, physical activity, and other experiences. In the past, scientists believed that children’s brains were predetermined to a great extent in terms of how they would develop. However, scientists now know that an infant’s experiences help determine how connections are formed and which pathways will develop in the brain. rather than being predetermined, an infant’s brain is a work in progress, influenced not only by his or her genetics, but also the surrounding world. Describe how speech generating devices work. Explain the importance of augmentative communication. speech generating devices work by helping an individual communicate verbally. ACC is so important because it helps individuals produce or comprehend written or spoken language. Critical Thinking Questions What do scientists mean when they say that there are critical periods for brain development? Why are these periods important? When scientist say that there are critical periods for brain development they mean that if a child misses that period they’ll be noticeably different from others in the same age group. These periods are important because they’ll need them all throughout life. What role do parents play in a child’s brain development? What are some ways that parents can encourage this development? Parents play an essential role in child development. Some ways parents can encourage child development is by doing normal stuff like talking to them, playing with them, singing to them or even providing them with toys. List and explain three or more assistive technology device used with children with  learning disorders and special needs. What are the benefits of this technology for children? Digital recorders are used for children that have a problem remembering or processing spoken language. Calculators can be used during video games for kids who struggle with math. Audiobooks can help them read book for school work. The benefits of it all is that it helps the children to learn more and become better.

Effect of Media Violence on Children Essay

1. Executive Summary Purpose of the Study: To identify the most desired groups of customers and the need states that can best serve and then redesigns its marketing practices to target them. Particularly when reacting to competitive moves over time. Considering the increasingly competitive retail environment described in the competitor moves, these methods are adequate. Major findings: This study helped us to establish that merchandizing has potential to increase periodic sale more than 30%. The aspect of a consumer is buying behavior we found that merchandizing is fully capable change the impulsive buying decision of the customer and it influence to increase the awareness related to the product. Further, we set up that merchandizing is helpful tool to expand the customer portfolio. Conclusions: The study concluded that merchandizing is a device to enhance the accessibility, Small to the Left, and Large to the Right, At Eye and Hand Level. Merchandizing is perceived as marketing channel along the other very strong channels like television, and other Medias. Merchandising is helping merchants to finally understand and influence consumer behavior by blending science-based insights about price, promotion and assortment with the artful judgments of experienced merchants that will always be necessary. Recommendations: Generally, there are three ways to present product. You can: * Shelve it on a table, platform, riser, fixture or wall shelf. * Hang it on a wall bracket, peg hook, hangar, and panel or floor fixture. * Combine shelving and hanging in a multiple presentation. * To be effective, cross-presented merchandise must relate in a logical way, such as: Coordinating items that would be used together, such as pasta, sauces pasta cookware and pasta cookbooks * Items that are colour coordinated * A range of products that offer customers choice within a particular category such as cappuccino or espresso coffee-makers and plain or patterned dinnerware that can be mixed and matched * Products that offer themed ideas such as baby gifts, stocking stuffers or a fondue story. Cross-merchandising pays off best when located in prime real estate areas such as: * Strike zones – along aisles and on end-caps * Focal points -near service areas such as cash desks or fitting rooms 2 Problem Definition: 3.1 Background of the Problem: The era of product-centric retail management is giving way to one in which market leaders apply a more strategic, more targeted, more localized approach to communicating a value proposition to their customers. Top-performing retailers, realizing they cannot be everything to everybody, are now taking a more consumer-centric approach to merchandising, creating competitive advantages and differentiating themselves in the highly competitive retail industry. Consumer-Centric Merchandising is a way of planning and executing pricing, promotion, assortment and other plans, driven by a deep understanding of customers, consumer demand, and the competitive marketplace vying for attention and wallet share. Consumer-Centric Merchandising is enabled by advanced science that taps into rich data sources and extracts insights that were never before available to support merchandising decision-makers. It enables better decisions in such critical areas as everyday pricing; promotion planning; merchandising support, timing and depth of markdowns; and assortment. It supports tailoring of merchandising to match demand variations across geographies and customer segments and it enables better forecasting. For the leading retailers now putting it into practice, Consumer-Centric Merchandising is also breaking down the walls between marketing and merchandising, creating synergies that drive exceptional, positive impact on price image and customer loyalty, sales volume, and the bottom line. Big-box retailers don’t gamble. They rely on systems that play to the strengths of efficient supplier and distribution networks. They deliver bulk-rate items to a generic customer base, which forces you and other competing retailers to gamble on pricing and promotions to try and keep pace. These levers can’t be left to chance. Merchandising, Promotions, Regular Pricing, Markdowns, Product Assortment, and Placement are important motivators of the shopping experience that can differentiate your store from your competitors in the minds of the consumer. To improve the odds, you need a suite of consumer demand applications as the Agha’s super store supply network to take the gamble out of your merchandising strategies. Refers to a detailed understanding of a retailer’s customers – in terms of who they are, what they do in that retailer’s store, and what they do outside the store. It includes an understanding of what they buy and why. Insights are based on market basket analysis of T-Log data, loyalty card data to analyze identified transactions over time, panel data, and other sources. It permits segmentation of customers based on lifestyle, shopping behavior, and value. 3.2 Statement of the Problem To understand the impact of merchandising on following: Periodic Sales: – To evaluate whether periodic sale increase or no tangible effect after lunching a merchandising campaign. To analyze changes in impulsive buying behavior of consumer, this is finally a factor to change the periodic sales. Consumer’s response: – To assess that how will consumers respond to merchandising. To understand will merchandising support retailer to more accurately predict the outcome of its own pricing and promotion actions, and to learn when to anticipate a competitive response. 3 Approach to the problem 4.3 The Design–Methods and Procedures: Research Design: A framework or blueprint for conducting the marketing research project. It specifies the details of the procedures necessary for obtaining the information needed to structure and/or solve marketing research problem. Research design has two major categories. I. Exploratory Research Design. II. Conclusive Research Design. Exploratory Research Design: One type of research design, which has as its primary objective the provision of insights into and comprehension of the problem situation confronting the researcher. Conclusive Research Design: Research designed to assist the decision maker in determining, evaluating and selecting best course of action to take in a given situation. It has further two categories which are as follows. a) Casual Research. b) Descriptive Research. Casual Research: A type of conclusive research where the major objective is to obtain evidence regarding cause and effect (casual) relationship. Descriptive Research: One type of conclusive research that has as its major objective the description of something, usually market characteristics or functions. Descriptive researches are further divided into two classes. a. Longitudinal Design b. Cross Sectional Design Longitudinal Design: One type of research design involving a fixed sample of population elements that is measured repeatedly on the same variable. The sample remains same over time, thus providing a series of pictures which, when viewed together portray an illustration of the situation and changes that are taking place over time. Cross Sectional Design: A type of research design involving the collection of information from any given sample of population elements only once. It is further divided in two groups. * Single Cross Sectional Design * Multiple Cross Sectional Design Single Cross Sectional Design: A cross sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once. Multiple Cross Sectional Design: A research design in which there are two or more samples of respondents, and information from each sample is obtained only once. We have applied the descriptive research design to conduct the study to estimate the impact of consumer centric merchandising on consumer response, impulsive buying decision and periodic sales. Sampling: There are two major groups of sampling methods 1. Probability Sampling 2. Non- Probability Sampling Probability Sampling: A sampling procedure in which each element of population has a fixed probabilistic claim of being selected for the sample. The Probability Sampling is further divided into four classes. I. Simple Random Sampling (SRS) II. Systematic Simple Random Sampling III. Cluster Sampling IV. Stratified Sampling Simple Random Sampling (SRS): A probability sampling technique in which each element in the population has known and equal probability of selection. Every element is selected independently of every other element and sample is drawn by random procedure from a sampling frame. Systematic Simple Random Sampling: A probability sampling technique in which the sample is chosen by selecting a random starting point and than picking every ith element in succession from the sampling frame. Cluster Sampling: First, the target population is divided into mutually exclusive and collectively exhaustive subpopulations called clusters. Then, a random sample of clusters is selected based on probability sampling technique such as simple random sampling. For each selected cluster, either all the elements are included in the sample or a sample of elements is drawn probabilistically. A common factor of cluster sampling is area sampling, in which the clusters consist of geographic areas. Stratified Sampling: A probability sampling technique that uses a two-step process to partition the population into subpopulations, or strata. Elements are selected from each stratum by random procedure. The variables used to partition the population into strata are referred to as stratification variable. The criteria for the selection of these variables consist of homogeneity, heterogeneity and relatedness. Non- Probability Sampling: Sampling techniques that do not use chance selection procedures. Rather, they rely on the personal judgment of the researcher. The Non-Probability Sampling is further divided into four categories. a) Convenience Sampling b) Judgmental Sampling c) Quota Sampling d) Snowball Sampling Convenience Sampling: A non-probability sampling technique that attempts to obtain a sample of convenient elements. The selection of sampling units is left primarily to the researcher. Judgmental Sampling: A form of convenience sampling in which the population elements are purposely selected based on the judgment of the researcher. Quota Sampling: A non-probability sampling technique that is a two-stage restricted judgmental sampling. The first stage consists of developing control categories or quotas of population of elements. In the second stage, sample elements are selected based on the convenience of judgment. Snowball Sampling: A non-probability sampling technique in which an initial group of respondents is selected randomly, Subsequent respondents are selected based on the referrals or information provided by the initial respondents. This process may be carried out in waves by obtaining referrals from referrals. Sampling Method Applied: To conduct the study the non-probability sampling technique was applied. In non-probability sampling further quota sampling method has been employed. The reason for selection of quota sampling was depress and odd target population (retail outlets) in Karachi. Sample Size: Total sample of 26 respondents was selected for this study. Thirteen respondents (retail outlets) were selected from each district of Karachi. Data Collection: The data was collected through a questionnaire of about three pages & a screener of one page the retail outlets those were dealing in FMCG products (who at least had good exposure of merchandising with in last six month). The data was collected by researcher his own-self through face to face interviews. Data Analysis: The open ended questions were transformed in to quantitative form through coding techniques. Then collected data was entered in SPSS and analyzed through statistical and inferential tools of SPSS. The data have been presented in tables, and graphs format. With the help of these tables and graphs we have drawn a conclusion followed by a final recommendation in the shape of formal report.

Travelers Import Cars Case

Erin Crow/Criscolo Robb Romans 4/19/10 HRM Zigrossi Case Study 3: Traveler Import Cars Inc. Facts: †¢ Traveler Import Cars owners Randy and Beryl Traveler both have extensive industry experience. Randy was a partner in Capitol Imports, a prosperous foreign car dealership, and Beryl was a consult holding an MBA who specialized in automobile dealerships. †¢ They decided to go into business for themselves and their successful import car dealership has been in operation for over 5 years. †¢ Several of Traveler’s employees once worked for Capital Imports but were enticed by Randy and Beryl to leave and work for them. None of Traveler’s employees are unionized (but get equivalent benefits) and the staff feels like they are family. †¢ The company started with 1 small dealership, but has expanded and now operates two dealerships, a leasing company, and a wholesale parts store. †¢ Beryl had been in charge of the dealership’s daily operations but w ith the company’s fast growth she felt overworked and hired two experienced managers to help relieve some of her work load. †¢ Although the new managers had good ideas, Beryl was now working harder than ever as the dealership was continuing to expand rapidly. Despite regular meetings Beryl had with managers, her ideas weren’t implemented and important deadlines were missed with increasing frequency. Additionally, employee absenteeism and tardiness was becoming a regular occurrence. †¢ At her wits end, Beryl hired experienced consultant J. P. Muzak to straighten out Traveler’s Import Cars’ quality circle. †¢ Muzak conducted a needs analysis and met with Travelers management team to discuss his findings. †¢ Muzak also conducted an assessment of the company’s managers and discussed the results with Beryl privately. He concluded that most managers could be trained, but that a few were simply incapable of holding management positions. Assumptions: †¢ Muzak’s evaluation of Traveler Import Cars was thorough and his findings are accurate. †¢ Beryl and Randy trust Muzak’s and our advice and will implement our suggestions. †¢ The company can be restructured and remain successful even after Beryl steps back and is less involved in the daily operations of the business. Problems: †¢ Company has grown rapidly without an increase in management capability and efficiency. Lack of equal reporting structure and operational control between Randy and Beryl. †¢ Poor management structure and inefficiency causes high workload for Beryl. †¢ Unqualified and ineffective general manager. †¢ Ineffective employees Jeff Amos and Tom Tucker. †¢ Management decisions are not implemented or maintained. †¢ Company goals and objectives are not clearly defined or communi cated. †¢ The organizational structure is complicated, ineffective, and confusing. †¢ Lack of communication between offices; Supervisors don’t inform subordinates. Poor selection process for managerial positions results in untrained and inexperienced managers and supervisors. †¢ No periodic formal performance appraisal; No performance-based reward system. †¢ Undisciplined or unsupervised employees with increasing absenteeism. †¢ Problematic operational control system in lower levels in organization. †¢ Problems found by Muzak: o Quality circle needs restructuring. o Shorten decision time. o Organization does not implement management decisions. o Lack of follow-up causes serious problems. o Policies and procedures not fixed. o Managers do not delegate sufficiently. New car salesmen do not always transfer sold customers to F&I office resulting in lost revenue. o Service desk employees not retained impacting revenues. Recommendations by Quarter: â⠂¬ ¢ Q1 o Determine the vision and mission of the organization and communicate to personnel. o Develop a comprehensive communication plan for all positions. o Write and distribute job descriptions for all positions in the organization. o Implement a low-tolerance policy for absenteeism/tardiness. Have employees sign written warnings, with three offences equaling automatic termination. Clarify the reporting structure. See the suggested organization chart on page four. o Place Randy as President, Leasing Company, and President, Travelers Motor Cars. o Place Beryl as President, New Dealership. o Ben Schyler reports to Beryl; Stuart Graham reports to Randy. o Promote John Beam to General Manager, Leasing Company, reporting to Randy. Hire a replacement New/Used car salesperson. †¢ Q2 o Release Stuart Graham from the company with a generous severance package. o Promote Sam Carney to General Manager. Hire a consultant to assist with the transition and provide training to Sam. Promote Charles Spikes to Fixed Operations Manager, replacing Sam. o Reevaluate the selection process for new managers and supervisors to ensure only qualified candidates are appointed to those positions. †¢ Q3 o Develop a formal training program aligned with the company’s goals for the managers and supervisors. o Release Jeff Amos from the company. Replace with new hire. o Move Tom Tucker or a new hire to Service Manager. o Hire a New/Used Sales Manager. o Hire a Parts Manager and another New/Used car salesperson. †¢ Q4 Collaboratively create yearly goals for all managers and supervisors and track performance. o Conduct regular performance appraisals of managers and supervisors. o Create a compensation system that rewards employees for achieving measurable targets and for positive appraisals. o Monitor morale in an ongoing program. The HR activities used in the evaluation of this case include testing and selecting employees, training and developing employees, performance m anagement and appraisals, compensating employees, and managing labor relations. Recommended organization chart [pic]

Short Story of Roald Dahl

â€Å"A Connoisseur's Revenge† Plot/Description This is one of my favorite Dahl stories, and the one with (I think) the most potent twist in the tail of all. It's not until the very last sentence that you understand the true story. Spoiler warning! Lionel Lampson is a wealthy older gentleman who enjoys fine art and the company of the upper classes. One night he escorts a vulgar woman named Gladys Ponsonby home from a dinner party. Gladys, who is a little drunk, shows off a new portrait of herself that she had commissioned. She tells Lionel a secret – the artist, John Royden, paints all his subjects first in the nude, then in their underwear, and lastly in their clothes. He is shocked and correctly deduces that this is why all the wealthy women in town are rushing to have their portraits painted by him. Gladys then changes the subject and asks Lionel about his relationship with a young beauty named Janet de Pelagia. Lionel is embarrassed until Gladys relates that earlier that afternoon Janet had called him a â€Å"crashing bore†. Lionel is outraged and forces Gladys to repeat the entire conversation. He is so upset to hear what Janet thinks about him that he swoons. The next day he wakes and vows revenge. He hits upon the perfect plan and calls up this artist Royden. He tells him that he'd like a picture of Janet, but doesn't want her to know about it. He pays Royden a handsome amount for his services, and then goes off to Italy for four months. By the time Lionel returns, Royden has finished the painting and it's the talk of the Royal Academy. Royden delivers it to Lionel, who can't wait to move on to the second part of his plan. He is an expert clearner and restorer of paintings, and very carefully he begins to remove the top layer (the clothing) of the painting. By the time he has finished, Janet de Pelagia is standing before him almost life-size in nothing but her underclothes. Lionel then invites Janet and all the top members of society to his home for a dinner party. He keeps the dining room dark and they eat by candlelight. At the very end, he has the maid turn on the light. As he slips from the room, he has the pleasure of seeing on Janet's face the â€Å"surprised, not-quite-understanding look of a person who precisely one second before has been shot dead, right through the heart†. As the outraged guests begin to exclaim over the painting, Lionel gets into his car and speeds off to his other house. Two days later, he receives a phone call from Gladys Ponsonby that kills his good mood. She tells him that all his old friends are against him and have sworn never to speak to him again. Lionel begins to feel quite bad. Then, in the post arrives a letter from Janet forgiving him and saying that she knew it was a joke and that she's always loved him. She also sends him a jar of his favorite food, caviare. As the story ends, Lionel mentions that he might have eaten too much of it, as he isn't feeling too well right now. In fact, he says, â€Å"come to think of it, I really do feel rather ill all of a sudden. † (If you don't get it, she sent him poisoned caviare as her revenge

Western Colonialism and Capitalism

A lot of negative effects caused by Western colonialism and capitalism in the third world countries that have contributed to their current political and economic crises have been discussed; however, the main objective of this presentation is to discuss the progressive role played by Western colonialism and capitalism in the third world countries when contrasted with pre-colonial period and where they were left by their colonial masters to present date. Colonialism Colonialism refers to as a system whereby a state holds sovereignty over territory and people who are outside its own boundaries. It assumes the right of one people to impose their will to others. Between nineteenth and twentieth centuries, most rich and powerful states in the European countries such as Britain did own third world colonies. Up-to-date, the legitimacy of colonialism by European countries to these third world countries has elicited a heated debate in political arena and among the moral philosophers all over the world. Colonialism is not a new phenomenon. In the past society used to expand to immediate territories and settling it own natives on the newly conquered land. Such example includes the ancient Greeks, Romans and Ottomans to mention but a few. But it is evident that colonialism was not static but evolving due to technological advancements particularly in navigation that enabled connecting to the remotest parts of the world. Invention of the fast sailing ships facilitated reaching the distant ports in other side of the world while managing to maintain closer ties between the mother land of the master colonialism and their colonial territories. Therefore, the modern European colonialism materialized when it was possible to move large number of people across the ocean and maintain political sovereignty regardless of geographical scatteredness. Many political theorists have troubled themselves in attempt to reconcile ideas about the justice and law with the practice with which European ruled over the third world countries. In nineteenth century, conflict emerged that made tension to build up between the proponents of liberal thought and colonial practice. Many of political philosophers stood to defend the principles of attainments of universalism and equity while on the other hand they were antagonistic in bid to legitimize colonialism and imperialism. They reconciled this controversy with idea that, there was a need for ‘civilization mission’ which was to be for temporal period of what they called political dependence that was vital so that to make ‘uncivilized’ societies to advance in a state of achieving sustainable liberal institutions and self government. Capitalism Capitalism refers to European practices that not only include social practices that are easily practiced over geographical and historical distances but also encompass the ‘way of thinking’. The term capitalist has been widely used in the Marxist theory which refers to means of production that are on the hands of a few and operated for making profit and that the benefits realized from the production belong to the owners of the means of production. Mercantilism was the earliest form of capitalist in the olden days that originated in the Middle East, Rome and also existed during early Middle Age. It involved distribution of goods in the transactions in such way that there is profit making. In this situation, goods were bought from one place and move to another site to be sold at relatively higher prices. Beside Romans, Arabic cultures were also known of mercantilism. They had a long history on their trade routes in their major empires. Medieval Europeans learnt learned about this type of economy from their Islamic neighbors as it has been noticed in large number of economic terms found in European languages some which are derivatives from Arabic. Gradually, mercantilism in Europe evolved into economic practices that were eventually referred to as capitalism. Capitalism employs the same principle as mercantilism that involves large scale profit realization by acquisition of goods at lower price than selling them at a profit. Capitalism is characterized by several features. First, there is accumulation of means of the production such as materials, land and tools by minority of people. This property accumulation is referred to as capital and the owners of these means of production are known as capitalists. The second characteristic of capitalism is productive labor. Human work is of great importance because it facilitates the production of goods and their distribution. This happens in form of the wage labor. The striking aspects of wage labor here is that it is not invested in the product and it is considered to be efficient in terms of productivity. Capitalism boosts individual productivity by means of division of labor whereby productive labor is divided into smallest components possible. In capitalism, the means of production and labor is manipulated by the capitalist by use of rational circulation to gain profit. On the other hand, capitalism as a way of thinking is basically individualistic. This is true because it focuses on capitalist endeavor. This bring out the Enlightenment concepts of individuality in that all the individuals are not the same; the society is composed of individual in pursuit of their own interest and that they should be free to peruse their own interests, that is ,economic freedom. Also, this concept advocates for democratic sense in that individuals perusing their own interests can guarantee the interests of the whole society. Therefore, Enlightenment idea of progress is grounded on the fact that the large-scale social goal of unregulated capitalism can produce wealth and make the national economy wealthier and more affluent than it would otherwise have not been. So, essentially, capitalism as a way of thinking is built on the concept of economic growth (Friedman & Friedman, pp5). While this may be true, capitalism has been having a close link with adverse effects of human inequality and valorization that has characterized exploitation of one or more groups by others. It has been argued that capitalist relations evoke alienation of workers from the products they make. This makes both commodities and the workers circulating commodities that circulate in the expanding market. When the laborers are considered to be interchangeable, it becomes the interest of the capitalist to give workers low wage or no wage at all. By doing this, capitalists are able to create surplus of money from their capital invested meanwhile their commodities circulate in the market. Because human beings were one of the vital commodities for success in early capitalism, enslaved workers could be shipped between the colonial territories to the help in monocropping on the large plantations. Presently, capitalist is usually understood to be a mean of system whereby the allocation of resources is by dictates of mechanism of the markets that are driven by profit motive. The advantages of the capitalism are that the government does not interfere with the business because there is limited control over it and that people have choice on what they want to do and where. Also, people are at liberty to do what they want with their money. However, this mode of economy has negative outcomes. Because the government is required to liberalize the market it has limited control over it and this can make few businesses to take monopoly which may lead to inefficiencies. In addition to this, capitalism only reward those who are fortunate to have natural scare abilities and not necessarily as result of hard work and this lead to huge inequities in income and wealth. The Progressive role of Western colonialism and capitalism in Third world Even though colonialism and capitalism had its own shortcomings, nevertheless, there is also a positive effect on balance we can talk about. Before colonialism, Africa only knew of socialism which was widely practiced among different communities. Socialism is a system that advocates for collective ownership and management of the means of production and distribution of goods. It is the opposite of capitalism which is a system hereby economy is based on private ownership of the means of production and personal profit can be realized through capital investment and employment of labor. Colonialism brought a new idea to Africa that the material progress and prosperity were possible for the masses of people. Africans in pre-colonial period did not imagine that could ever happen. They assumed that the material possessions they had were fixed. They believed in such things like plenty of the harvest could result to increase of food in the basket but the idea that living conditions could be changed was strange to them. They did not have a clue of the prospect that instead of trekking for miles in search of water it was possible to have piped water homes. Colonialism brought idea of progress in humanity. They enabled them to realize that people have capability to improve their condition of existence and that tomorrow could be much better that today (Ondeng, pp 26). Development of Infrastructure When colonialism stepped into sub-Saharan Africa three main objectives were the driving force. First objective was to meet the increasing demand of the raw materials for their industries. Second objective was to be able to secure areas and their territories that could form the market for their industrial goods produced by the capitalisms as it was are of industrial evolution. The last objective was that, they wanted to identify and dominate certain strategic areas that would be their future potential region for their investments. Therefore, as it can be seen, the main aim of capitalism expansion through colonialism was purely economic. But it was first necessary through political process of colonialism to create colonial territories to be able to achieve economic goals. Establishment of colonial territories was immediately followed by setting out diversified changes that included both social and economic among subdued societies in order to fulfill economic targets. This called for breaking down the already existed social and political system which resulted in replacement of traditional chiefdoms and kingdoms by Western European political system and consolidation of colonial state. Greater portions of fertile lands were given to settler farmers who produced non-agricultural raw materials for western industries. In order to make this kind of economy efficient, there was a dire need to establish communication infrastructure such roads, railway lines and ports so that there can be a linkage between hinterland and coastal to facilitate securing resources and human labor. In such regions only footpaths did exist that were used by human porters and animal. Most of the roads and railway network seen today in many parts of African countries speaks of a positive legacy from Western colonialism and capitalist in Africa and other third world countries. A good example of such country is Nigeria. In pre-colonial period, transport systems were limited to porterage over the land that was only utilized by animal and humans and small boats in waterways that are in southern and central Nigeria. In states of Nigeria, there were extensive trade routes in its territories which also facilitated movement of goods across the deserts to trade with North Africa and extended to the coast that involved trade with European. The roads were maintained by local leaders using hired labor or conscripted locals on the basis of the age. During this period the basic means of transport were pack animals and human porters. When British claimed Nigeria to be its colony, is started building transport network that would make efficient its ruling over this territory and make easier utilization of the resources in the region. It started with construction of the roads which was later followed by railway lines construction. This facilitated movement of good and people from one place to another as the need demanded which was critical as it helped to maintain strong economic and political ties within its territory. Since Nigeria gained independence there has been little in building new infrastructure network apart from what was established by their colonial master. This has been so because the Civilian governments had experiencing budgetary deficit and their priorities were to maintain regional divisions rather than improving transportation network and building better one in accordance modern world technology. However, while some few military governments were interested in development of better transport system, this turned to be a day dream. Therefore, post-colonial transport systems currently existing are just minimal maintenance of the infrastructure which their colonial master had set. This is a clear indication of the progressive role the Western colonialism and capitalism did play in Nigeria before they had left (Husher, para. 4-9). Suppression of barbaric practices Colonialism brought enlightenment in Africa. During pre-colonial period some African countries cannibalism and pagan worship was common practices. Practices such as cannibalism were usually restricted to specific regions particularly in West Africa. Such practices were not necessarily driven by craves for human flesh but were basically for rituals and sacrifices. The belief behind these practices of man eating were to receive imbibe magic strength that was considered to be transferred by through soul material. This soul material was particularly identified by certain body part of the victim particularly the head. In the community that practiced such behavior they had a belief that if a young man ate the elder, such individual could get wisdom or if it was an elder who ate a young victim this could have added vigor. African had a strong attachment with the dead. In fact, cannibalism in Africa was part of religious act that consisted of complex rules that actually prescribed who should partake of the human flesh and who is supposed to be eaten and also clearly spelt out which part were to be eaten. It also described what parts of the victim’s body were to be kept as part of relics. There were other instances where medicines were made out of the human flesh. For instance, in Leopard societies in Sierra Leone, they used human entails to make certain kind of medicines. When the Sierra Leone became a British colony, the first thing they did was to bring to an end this practice. First, the British investigated what was happening in the jungle. When it had a breakthrough in its investigations to address this extraordinary killing of human beings, it passed a bill which was called ‘The Leopard Ordonance’. This outlawed any possession of a leopard skin that were usually worn by these people who practiced these rituals, a three- pronged knife and a special native medicine called Borfina that constituted a concoction of human flesh such as fat and blood. It was potent in the hand of its owner as it was believed to help one to be powerful and rich . Through use of law and assimilation of European culture Africans experienced a transformation that played a great role in liberating them from such practices. This helped to uphold human dignity and universal human rights particularly right to life (Karoline, para. 7-14). Modern medicine As many of colonial powers embarked on a political project to control much of the world, diseases were the major obstacles for their expansion particularly in African continent. Tropical diseases such as malaria among others posed great challenge because there was no efficient form of medical treatment that existed in African land before except traditional medicine. Many African had a belief that disease was as result of witchcraft or evil spirits as opposed to empirical approach in treatment and management of the disease by European countries . This necessitated them to have attachment of medical personnel to commercial marines and putting up of rudimentary hospital facilities at their colonial territories. A good example is development of medical care in Tanzania. Christian missionaries were the first to introduce allopathic medicine in the territory. Eventually the colonial master in Tanzania assumed the responsibility of providing the health care to serve the army garrison that was stationed in the region partly to counter indigenous resistance and also to provide health care to European settlers. In British colonies they promoted establishment of the London and Liverpool schools of medicine where the study of tropical disease such as those found in the region was given the first priority. After World War 1, Tanzania became a British colony and it assumed the control of colonial medical care where it provided medical care at provincial and district administration levels, voluntary services that involved missions and employer-based that catered for the medical needs at plantations, mines and factories. They also implemented preventative measures that were in form of public health programs. This greatly helped to address the health needs of African that never existed before. It is on the basis of these colonial efforts to address tropical diseases which were a threat to their lives helped to see African countries with improved health care and reduced mortality rate from fatal tropical diseases (Baer, Singer and Susser, pp 18-22). Conclusion Colonialism by the Europe countries was considered to be a mission of civilization to the ‘uncivilized societies’ to be able to advance in state of achieving sustainable liberalized institutions and self government. However the legitimacy of colonialism by these European nations has always staged unsettled debate both in political sphere and with moral philosophers all over the world. Colonialism proved to be the only way through which West Europe could peruse their capitalism motives in the third world countries. Even though there have been shortcomings associated with colonial rule there has been an overall positive effect for Africa. Colonial rule brought enlightenment where ignorance did thrive. It helped to suppress barbaric practices such as pagan worship and cannibalism among others. It laid the seeds of the intellectual and material development as seen through infrastructure development, formal education and modern medicine that saved many Africans lives from deadly tropical diseases that were considered to be caused by witchcraft. Also it helped to reduce the economic gap whereby integration of colonies into international capitalist economy ushered in initial stages of globalization.