St. Mark's Gospel Essay Example | Topics and Well Written Essays - 1000 words

St. Mark's Gospel - Essay Example The Messianic secrets and the obtuseness of his disciples are the two main themes of the gospel. The use of parables by Jesus to hide his true identity and fulfill the distained prophesies are perhaps a bit intriguing and even his disciples fail to understand the true implications of his miracles. Traditionally, the Christian churches are of the belief that the gospel of St. Mark is an epitome of Gospel of Matthew and it is therefore placed after The Gospel of Matthews in most bibles. According to scholars, contrary to the beliefs of the Christian churches, Gospel of St. Mark, is indeed the first of the canonical gospels and is supposed to be the source of inspiration and material for the gospels of Matthew and Luke. One of the foremost contributions of St. Mark's Gospel towards the Church of England is 'providing a sense of direction'. Before the gospel, numerous people were running here are there without a leader in place. They worshipped numerous Gods and had differing faiths. This resulted in vast differences in culture and people were always at loggerheads with each other. What was lacking in England was a common religion which could work to uplift the society as a whole. Hence, the Gospel was indeed a binder in terms of following a common God-Lord Jesus Christ. Another serious contribution of this story is about food. In the story, Jesus often invites his disciples to nourish themselves and although we ignore it a common occurrence, the irony remains that nourishment was the only means of providing peace and solace to his disciples. When the topic revolves around food, the disciples panic stating that it would take eight months of wages to have a peaceful meal. Jesus resolves their problem at the end of the gospel, thereby telling them and the Church of England that a simple and secure life, which has adequate nourishment and rest, is perhaps the best and by far the most ignored of all. (Hooker, 2001) The moral of the story revolves around four main aspects. The first is the problems concerning the discipleship, problems concerning the Church of England, problems concerning personal hopes and problems concerning our personal fears. Another important message which the Gospel grants to the Church of England is the importance of being one with each other. In the gospel, the disciples are shown as an arrogant lot who refuse to share food with the other fellow beings that are being drawn to Jesus. Well, Jesus refuses to provide food only to the disciples and insists that the disciples will get nourishment only if they willfully share the food with their fellowmen. The Church of England, which was divided and patronized the rich while ridiculing the poor, learnt its lesson of equality through the Gospel Of St. Marks. The message is clear-God is equal to all and he has no favorites. It is interesting to note that when the disciples ask Jesus to send the villagers away to fetch their own food as it is getting dark, Jesus refuses and states that the food would be provided by the disciples themselves. He supports his theory by stating that it was he who provided them (disciples) food on a regular basis, hence, it was now their (disciples) turn to do the same. The message instills a feeling of equality and the fact that nourishment is equal and required by both the rich as well as the underprivileged. The lesson of

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay Starbucks has been the most successful coffee chain using their aggressive expansion strategies to surpass its competitors. Through its expansion, Starbucks has focused on creating a dense network of stores all around US, while also opening up new locations all around the world. However, Starbucks’ aggressive expansion strategies have posed major threats to its financial health such as tight cashflows, increase debts, poor liquidity ratios and etc. In addition, this approach can exacerbate competition among close Starbucks stores. Due to the aggressive expansion, Starbucks has lost its internal focus in its core business coffee and its unique â€Å"Starbucks Experience – third place†. The issues are how Starbucks can stay profitable in the future and at the same time sustain its dominant position in the gourmet coffee industry. We have examined the industry analysis that focuses on the industry trends, the firm competitive environment and followed by a SWOT analysis on Starbucks. Finally, we look at the company strategy analysis that focuses on the Starbucks’ strategic intent and its strategic position. From these analyses, we recommend a few options where Starbucks should pursue moving forward in order to avoid further decline and sustain its dominant position. .:Company Background History:. Starbucks Coffee, Tea and Spice was established in 1971 by Jerry Baldwin, Zey Siegel and Gordon Bowker in Seattle to sell roasted coffee beans and coffee machines. (See Exhibit 1 for timeline) At that time, the founders’ philosophy was to provide high quality coffee and educate the public the art of appreciating fine coffee. It was the founders’ passion and strong commitment on educating the public that attracted Howard Schultz to join Starbucks in 1982 as the head of the marketing department, overseeing the company’s retail stores. On one of his business trips to Milan, Italy, Schultz stumbled upon an opportunity to revamp Starbucks and shift its focus from its original business activities. Schultz’s new business proposition for Starbucks was to serve freshly brewed coffee at their outlets which he sold to the founders without success. After many unsuccessful attempts, he left the Company. In 1987, Schultz acquired Starbucks from the founders and changed its name to the more abbreviated ‘Starbucks’ and modified her logo to what we see today. After the acquisition, he introduced the idea of ‘The Starbucks experience’ to all Starbucks’ outlets; that is to create a comfortable atmosphere for patrons to relax. From then on, every Starbucks outlet was the perfect duplicate of this concept. In 1992, Starbucks had launched an IPO and its common stock was being traded on the Nasdaq. In 1995, Starbucks venture overseas and formed a joint venture with SAZABY Inc to open Starbucks stores in Japan. In 1996, Starbucks first oversea outlet was opened in Tokyo. Today, Starbucks has a total of 7,087 Company operated stores and 4,081 License stores in US. Additionally, it has 1,796 Company operated stores and 2,792 Joint Venture and License store operating in other 43 countries. .:Definition of the Industry, Competitors and Scope of Analysis: Generally, Starbucks is in the Food and Beverages industry. However for the purpose of this paper, we would define Starbucks to be in the gourmet coffee industry with the following competitors : †¢Coffee Bean and Tea Leaf; †¢Costa Coffee; †¢Caribou Coffee (See Exhibit 2 for a brief write up on reasons for the choice of these competitors and some background information of them) For the purpose of this paper, our analysis will be focusing on Starbucks in US and Australia. The next section provides an overview of the gourmet coffee industry and the competitive environment in US and Australia. .:Overview of the Industry:. .:Political Forces:. Generally both the US and the Australia political situation appeared to be well established and stable. This will provide a good platform for both current businesses and new businesses to operate in. In US, despite the current verge of recession, the political mood is still likely to favour increased regulation of businesses. In addition, even though international tensions are likely to remain but their impact on political stability and economy will remain minimal. Similarly in Australia, the political climate is likely to remain relatively stable. Although the relationship between the federal government and the states had been rocky in the past; it has improved after the introduction of a more stable formula for revenue distribution. .:Economical Forces:. US: Real economic growth is expected to slow from an estimated 4% in 2008 to 3. 8% in 2009. The modest slowdown reflects the impact of lower demand from its trading partner. As these exists imbalances in the economy and the poor short-term outlook for growth, it is assumed that conditions in the US are now recessionary and that growth will remain very weak in 2009. This will in turn affect the GDP and the disposable income of its residents. Australia: Traditionally, rapid growth in Australia has been slowdown recently due to recession. Improved monetary and fiscal management have reduced macroeconomic volatility, but risks and imbalances are present. The low domestic savings rate renders the banking system dependant on foreign financing. The current account deficit is large, and international financial markets may start to worry about the underlying causes. Bubble conditions also seem to exist in the housing market. .:Socio-cultural Forces: Consumers’ Perceptions and Disposable Income:. US: There had been an increase in coffee consumption in the US market though the rate had slowed down in 2005 posing threats to coffee retailers. Recently, US consumers had increasingly opt for healthier hot drinks such as tea and RTD beverages which affect coffee consumption rate. The trend is likely to continue, leading to decline in coffee consumption. Australia: Coffee sales had experienced quite lukewarm growth from 2000 to 2005. The culture of cafe had caused more people to opt for on-trade sales coffee at the cafe instead of home-brewed coffee. According to BIS Shrapnel, people increasingly tend to go to cafes for their coffee and there is an increase of 50% within 2 years in coffee consumption. .:Technological Forces: Technological Developments:. Technological changes have created many new products and processes. It helps to reduce costs, improve quality and lead to innovations which in turn benefits consumers as well as organizations. Many organizations in the gourmet coffee industry had recognized the importance of providing wireless internet access and Wi-Fi hotspots to its patrons. These technology advances had created a leisure place for patrons to surf net or hang out after home and work. Most of the organizations had also introduced automated coffee machines to speed up the brewing process so as to shorten waiting time. To further improve business operations and efficiency, some organizations have also make use of information technology systems to help them run their businesses more smoothly. .:Environmental Forces:. With major climate changes occurring due to global warming, many organizations in the gourmet coffee industry had increased their environment awareness by reduced the usage of disposable cups to serve coffee and increased the use of ceramic mugs. Furthermore, the organizations had also reduced the size of their paper napkins, paper bags and in store garbage bags. The organizations were also encouraged to purchase Fairtrade certified coffees so as to promote responsible environmental and economic efforts. The following section presents our analysis of gourmet coffee industry with the aid of Michael Porters 5 Forces model. .: Analysis of Gourmet Coffee Industry- Porter 5 Forces:. Please refer to exhibit 3 for the criteria used for the scoring of each forces and an analysis of each forces. Force #1: Threat of New Entry:. †¢Threat of new entry is high. †¢High start up cost involved in purchasing equipments, sourcing for coffee beans and training barista. †¢Strong brand identity leading to high switching cost for consumers Score: 10 Force #2: Threat of Substitutes:. †¢Substitutes are gourmet coffee of a different brand †¢Current gourmet coffee industries is saturated †¢High switching cost. †¢Threat of substitutes considered to be relatively high Score: 6 Force #3: Bargaining Power of Suppliers:. †¢Majority of commercially available coffee beans come from a few industrializes countries. †¢Increase the cost of coffee houses in sourcing and gaining access to these high quality coffee beans. †¢Bargaining power of suppliers is relatively high Score: 5 Force #4: Bargaining Power of Consumers†¢Bargaining power of customers is relatively neutral. †¢Current player gained brand loyalty †¢Product differentiation helps to retain current customer and attract new customers. †¢However price sensitive customers might seek for cheaper alternative. Score: 0 Force #5: Rivalry between Competitors:. †¢Intensity of rivalry is moderate. †¢Brand identity and high switching cost is relatively unfavorable to new player that has just entered the market. Score: 3 Conclusion:From the above analysis, we noted that the threat of new entry, the bargaining power of the supplier and threat of substitutes are relatively high. On the other hand the bargaining power of the consumers is neutral and the intensity of rivalry is moderate. Hence from the above.

Teaching Students How to Write Essay -- English Writing Teacher Studen

Experience shapes us, randomness shapes us, the stars and weather, our own accommodations and rebellions, above all, the social order around us. Adrienne Rich, "Of a Women Born" My four-year old daughter now has the yearning to learn how to write. She scribbles illegible swirls, which she says is her story about a princess. She prints her name "Olivia" on books, magazines, and on her drawings. When she has a pen or crayon in hand she has an immediate urgency to write her name and where ever there is a flat surface she prints her name incorrectly. When I tell her there are not two "I"s in her name and attempt to show her the correct spelling, she throws her crayon in the air. What is essential and what I must remind myself is that at the moment, in her world, the spelling of her name is Oliia. When I hover over her shoulder as she scribbles, she stops writing. She feels inhibited, so now I resist teaching her writing. This is how I imagine many teachers feel when faced with a pile of essays written by high school students, which are streamed with grammatical errors and incoherent sentences. They feel apathy, as do many students, about writing. After reading t exts required for our composition theory class, I sympathize with students', teachers' and my daughter's frustration. Time is spent on error identification and what constitutes a finished piece, rather than on the potential of a piece of writing and the process of completing that piece. Time is not spent on how to create a "good" piece, or as Donald Murray describes, "rehearsal, drafting, revision and connecting." In a sense I could say Olivia is rehearsing the spelling of her name. It is no wonder she is throwing her crayon in the air, because I am correcting her versus ... ...se for Conflict." Contending with Words. New York: The Modern Language Association of America, 1991. 105-124. Kirsch, Jesa E. Ritcie, Joy S, "Beyond the Personal: Theorizing a Politics of Location in Composition Research." College Compositon and Communciation 46 (Feb. 1995):7-19. Murray, Donald M. A writer teaches writing. Boston: Houghton Mifflin Company. 1968. Rich, Adrienne. Of Woman Born. New York: W.W. Norton & Company.1986. Royster, Jacqueline Jones. "When the First Voice You Hear Is Not Your Own." College Composition and Communication 47.1(Feb.1996): 29-40. Welch, Nancy, "Revising a Writer's Identity:Reading and "Re-Modeling" in a Composition Classroom." College Composition and Communication. 47(Feb 1996):41-27. Zawacki, Terry Myers. "Recomposing as a Woman-An Essay in Different Voices." College Composition and Comunication 43(Feb.1992):32-38.

Famous Immigrant Entrepreneur from Pakistan in USA Essay

Edible Arrangements is a U. S. -based franchising business that specializes in fresh fruit arrangements, melding the concept of fruit baskets with design inspired by the floral business The company is headed by Tariq Farid, who partnered with his brothers to open the first Edible Arrangements store in Hamden, Connecticut in 1999. After designing the computer systems, training manuals, production and profitability tracking and supply chain management process, they began franchising the concept in 2001. As of 2008, the business had grown to more than 900 stores serving locations in the United States, Canada, Puerto Rico, the United Arab Emirates, Saudi Arabia and the United Kingdom. In March 2008 Edible Arrangements was reported to have annual revenues of $195 million Netsolace Netsolace is a technology company that provides groundbreaking technology solutions for the franchise industry. For franchisors seeking the ultimate control over their businesses, both in terms of relationship management and operational efficiency, Netsolace offers a suite of proven software solutions that enables better monitoring, communications and data management at each stage of the franchise lifecycle. Our comprehensive suite of convenient and flexible web-based applications can be accessed from anywhere. They are designed to support both the franchisor and franchisee business needs and provide real time information for comprehensive data analysis and management reporting. To see how we can help you, please review our site or contact us. We will be happy to answer your questions and demonstrate how our solutions can help your business and its bottom line. Life History Tariq Farid was born near Lahore, Pakistan, in 1969, the oldest of six children of Glulam and Salma Farid. His father immigrated to the United States in the 1970s, working in Connecticut as a machinist. Tariq Farid arrived in the United States with the rest of the family in 1981, when he was 11 years old. As a teenager, Tariq mowed lawns and worked in a McDonald’s restaurant. In 1986, when he was 17, the family bought and began operating a flower shop in East Haven, Connecticut. While working in the family business, which expanded to additional locations, Tariq developed a computerized point of sale system for floral shops, and struck out on his own in 1991 in a business selling computer systems to flower retailers. Tariq launched the first Edible Arrangements ® store in 1999 in East Haven, Connecticut. He was inspired by the convergence of three trends: Americans’ growing consumption of fresh fruit, the robust growth in the specialty food market and the increasing amount of money Americans were spending on gifts. Edible Arrangements ® was named one of America’s fastest-growing privately held businesses in America by Inc. magazine and one of the top franchise systems in Entrepreneur Magazine’s Franchise 500. Tariq has four pending U. S. patents for proprietary fruit-cutting equipment that he designed. Achievements In 2009 Tariq was recognized as Entrepreneur of the Year by the International Franchise Association. IN 2009 Tariq was named the Ernst & Young Entrepreneur of the Year. He spoke at the 3rd Leadership Summit held by the council for the advancement of Muslim Professionals and at the Small Business Summit held by The New York Times. Tariq Farid was born in Pakistan in 1969 and immigrated to the United States at age 11. He grew up in West Haven, Connecticut and became a U. S. citizen in 1986. He developed the Salma K Farid Academy, a non-profit learning and community center, to honor the wishes of his late mother whom he credits as the inspiration for his success, and the Salma K Farid Foundation to provide for those in need Current Capital 700 Million Dollars His Interview Published in New York Time I WAS born in Pakistan and came to the United States in 1981, when I was 11. My grandfather owned a farm in Pakistan and we had been fairly well-to-do. We started at the bottom when we came here. My father found a job as a machinist during the day and worked at McDonald’s and Burger King at night. All five of my siblings pitched in. I delivered newspapers to 300 houses. Instead of putting the paper into the mailbox, I’d deliver it to the door. I got great tips. When I was 13, a flower shop hired me to water the flowers. Soon I was taking care of orders. By 16, I had learned a lot. One day my father found a flower shop for sale in the paper. The owner wanted $6,000. My dad asked me if I could run the shop, and I said sure. We got a cash advance and a loan from a friend. I thought I’d negotiate, and asked the owner what terms he was offering. He looked at me as if to say, â€Å"What can this kid possibly know? † We opened a week before Easter and earned about $50 a day. I stayed open until 7 p. m. , seven days a week, because few other flower shops did. I thought $350 a week was wonderful. Soon, sales doubled, and I was shocked. Five years later, we had three shops and were making close to $1 million a year. I said we needed to make more, about $5,000 a day. My mother asked me if I remembered when I was making $50 a day and she suggested that I relax. I told her that it never really ends, and that I could achieve that goal. It was a lot of work. I didn’t really have a social life. We stayed open on holidays. On my way to high school, I’d drop off my mother at the shop. She spoke no English, so I told her what to do to supervise the two employees. After school I’d make flower arrangements and deliver them myself until I could hire a driver. I attended college part-time, but I started weighing the benefit against what I was making. I decided to put off school, and I never finished. I was so young when I started a career that I blindly jumped into it. Edible Arrangements, which I started in 1999 with my brother, Kamran, goes back to our roots. In Pakistan, my father always brought home tons of fruit for us. When we started the company, we created basic fruit arrangements that included fresh pineapple, strawberries, cantaloupe and more, and later added extras like chocolate and cinnamon toppings. We got 30 orders the first day. We had learned from our flower stores, so this time did everything right. A stranger asked about opening a store, which gave us the idea to franchise them. I knew nothing about the franchise industry, so I contacted an association for the names of experts and found Michael Seid. He gave great advice. I’ve started several other companies. One is Frutation by Edible Arrangements, which includes salads and fruit drinks. They’re sold in Edible Arrangements stores and stand-alone stores. I also started Netsolace, which provides software for the franchise industry. Another, Berry Direct, offers containers, vases and other products to our Edible Arrangements franchisees and other companies. I just started the Farid Capital Corporation; a financing company that helps franchisees buy equipment. When I was starting out, I used to give my mother $50 a week. When I wanted to buy a building for our second Edible Arrangements location, I needed $40,000 more than I had. My mother had saved the money I gave her over the years and handed it back to me. She asked only that I do something in her name someday and give her $20,000 for my sister’s wedding. When my mother passed away in 2000, I started a foundation in her memory. The organization built a hospital in Pakistan for needy people and an Islamic school in the United States.

Drug Control

We Must Do Better About Drugs As we know, all countries in the world prohibited hard drug, but it means that we are safe and far from drugs? Definitely not! Drug eliminated from aboveboard; still lived under the night. Prescription drug abuse is the Nation’s fastest-growing drug problem; smuggling of drug can never disappear (2011 National Drug Control Strategy 4). By the way, women’s involvement in drug trafficking in recent years has expanded dramatically (Campbell 233). Spreading of Drug decreases a nation’s physical quality, psychological condition, and life expectancy.Because no country could afford those integral losses bring from pressure of public medical benefit, no one open hard drugs. Drug is the demon, which come in from crack of door, continue his villainy that should be bar out. We cannot wait to raise awareness of drug control; we cannot wait to improve our tactics; we cannot wait to arrest more loss happen. Executions of prohibitions, living examp les of suffering, and confirmed side-effects warn us must focus on the issue. Prohibition in worldwide was actually helped. Making a general survey of our history, people have experienced full of wound bring by drug abuse.In 1840, opium was used by British government as weapon to raise the certain of invasion in China. The plentiful opium destroyed Chinese army, caused factory deficit of labors, and induced a mass of sliver outflow. The nightmare had drop away already. Today, smuggling of drug are still rampant. The grim axiom defining today's Afghanistan, 85 percent of whose citizens are farmers, farmers who cultivate fields of poppies, is that its economy relies on two dueling revenue streams (Draper 58). At May 2, 2011, United States Government Accountability Office acted Office of National Drug Control Policy.The document focused on three areas where substantial short-term progress can make a significant different in people’s lives—prescription drug abuse, drugged driving, and prevention. The document points out that whether struggling with an addiction, worrying about a loved one’s substance abuse, or being a victim of drug related crime, millions of people in this country live with the devastating consequences of illicit drug use. Overall the economic impact of illicit drug use on American society totaled more than $ 193 billion in 2007, the ost recent year for which data are available. Drug-induced deaths now outnumber gunshot deaths in America, and in 17 states and Washington, D. C. , they now exceed motor vehicle crashes as the leading cause of injury death. In addition, 1 in every 10 cased of HIV diagnosed in 2007 was transmitted via injection drug use, and drug use itself fosters risky behavior contributing to the spread of infectious diseases nationwide. Furthermore, studies of children in foster care find that two-thirds to three-quarters of cases involve parental substances than high-achieving students.Finally, Americans with drug or alcohol use disorder spend more days in the hospital and require more expensive care than they would absent such disorder. This contributes to almost $ 32 billion in medical costs per year—a burden that our communities, employers, and small business cannot afford to bear. This document planed to achieve two goals in 2015. The first one is curtail illicit drug consumption in America; the second one is that improve the public health and public safety of the American people by reducing the consequences of drug abuse. 2011 National Drug Control Strategy 1) Still nowadays, some individual continues the tragedy about drug abuse. Bad trip is generic name of symptoms after taking hallucinogen. They start small and can snowball into anxiety, fear, paranoia, and paralysis. People experiencing a bad trip may appear withdrawn and silent or visibly upset, scared or wild. They may curl up into fetal position. Sufferer may feels like his is going insane, or losing control or dying. And he may get caught in circular thoughts, like a hall of mirrors.The anxiety may trigger breathlessness or even a full-blown panic attack (Lawrence 28). K3 is a kind of hallucinogen, which just is ban in Kansas for only one month. Before its ban, so many people experienced bad trip from it. After the poor nice feeling, billowy terrible emotions will come. Some people may black out when they driving or do something, the disruption would cause accident. According to the National Highway Traffic Safety Administration, roughly one in eight weekend, nighttime drivers tested positive for illicit drug. Wu et al. 358) In 2009, drivers who were killed in motor vehicle crashes (and subsequently tested and had results reported), one in three tested positive for drugs. One in eight high school seniors self-report that in the last 2 weeks they drove a car after using marijuana( Lu et al. 111). The Centers for Disease Control and Prevention (CDC) claimed that more than 27,000 people died from drug overdose death in 2007. Drug is the Dementor, a kind of monster in Hurry Potter, which living relys on people’ blessedness and soul.Apiate caused low physical quality, dysendororisiasis and anaphrodisia; ice and other amphetamine would lead to over exciting, which likely cause violence crime, also make permanent physical injury to brain; taking heroin may live in 20 years, however, taking ice must get mad in five years; also, marijuana increase lung cancer rate; LSD, Lysergids may caused schizophrenia (Jafari 373). According to a survey of Addiction Treatment Centre in Yunnan China, rate of drug relapse closes to one hundred percent (Zhu et al. 641).Drug and alcohol use affects health outcomes, job opportunities, family life, military preparedness, and academic outcome. It is necessary for us to raise awareness against any kinds of drugs. Also government should improve job market to ensure the livelihood of poor people, thus they did not have to plant or charge drug for money, expressly in some barren regions. At the same time, strong policy is important for drug control. Prescriptive drug use should be limited and customers have to register their name and information. Severe punitive measures will be effective, and powerful immigration control will be helpful.Government and school have responsibility to let students know how bad drug is. Milton Friedman, Noble Prize in Economic Science owner in 1976, had claimed that â€Å"Reason with the potential addict, yes. Tell him the consequences, yes. Pray for and with him, yes. But I believe that we have no right to use force, directly or indirectly, to prevent a fellow man from committing suicide, let alone from drinking alcohol or taking drugs. † (Thompson 546) He believed that we seem decided to make the same mistake as Alcohol ban in early 1920. Is that true?The right way to reduce suffering drug brings to us is making drug legal? Practice is the sole criterion for testing truth. Spreading of D rug decreases a nation’s physical quality, psychological condition, and life expectancy. Because no country could afford those integral losses bring from pressure of public medical benefit, no one open hard drugs. It’s not true that drug control leads to high price of it; it’s not true that drug control cause poor quality drug which more harmful to physical; it’s not true that drug control convenient people â€Å"plant† charge of concealing drug to others.This monster breaks up happiness family, rein people’ life which should have bright light, destroy a nation doomed eternally. That’s drug’s truth. People need control themselves away from drug, human also do. Prohibition of drug is an effective way. Some people consider that drug control already start an end of drug age. The fact is that although sun was here, the dark still remain in nook. Human became stronger because of our reason and automatic control. However, drug could broke our magic clear brain, let us mad or decadence and lose our brave emotions and logical.As we cannot sure to control us from nerve disturb, far away from drug is the most sensible choice. Before we try it, we can choose take it or not, however, after taking, reason and knowledge and intelligence forfeit their power to stop calamity happening. So, just take care! ——————————————– [ 1 ]. Hypophora. This sentence asks a question that will be answered immediately after. [ 2 ]. Antithesis. Expresses opposite concepts to highlight emphasis on the topic. [ 3 ]. Parallelism. The state of being parallel or of corresponding in some way. [ 4 ].Metaphor. The sentence in order to show that the two things have same qualities. [ 5 ]. Anaphora. The repetition of a word or phrase at the beginning of successive clauses. [ 6 ]. Parallelism. The state of being parallel or of corresponding in som e way. [ 7 ]. Parallelism. The state of being parallel or of corresponding in some way. [ 8 ]. Oxymoron. Apparently contradictiory terms appear in conjunction. [ 9 ]. Metaphor. The sentence in order to show that the two things have same qualities. [ 10 ]. Parallelism. The state of being parallel or of corresponding in some way. 11 ]. Hypophora. This sentence asks a question that will be answered immediately after. [ 12 ]. Parallelism. The state of being parallel or of corresponding in some way. [ 13 ]. Anaphora. The repetition of a word or phrase at the beginning of successive clauses. [ 14 ]. Parallelism. The state of being parallel or of corresponding in some way. Metaphor. [ 15 ]. Oxymoron. Apparently contradictiory terms appear in conjunction. [ 16 ]. Metaphor. The sentence in order to show that the two things have same qualities. [ 17 ]. Analogy. Comparision between one thing and another.

Reality Of Death Essay

Reality Of Death Essay Reality Of Death Essay Reality of Death As time has progressed, people in this country have become less and less immune to the reality of death. Due to this, life does not seem as valuable to some as it does to others. People don’t always think about the consequences death has on people and how it affects them emotionally. No matter who is being killed death will always have a negative affect on someone, as seen in the visual of Pei Xia Chen; wife of Officer Wenijan Liu is deeply saddened by the death of her husband. When a person is killed it only leads to heartache, heartache that will slowly eat at a person and tear them down day by day. Though death sometimes seems small because it has no direct relation to the viewer, it will always be a monumental incident in someone else’s life because that’s the reality of death. Unfortunately death is not inevitable, it will eventually play a role in everyone’s lives. Sadly death can happen for some sooner than it will happen for others, and no matter when or how death happens it will always be out of the person’s control. Unfortunately death can also be the result of murder, whether premeditated or even spontaneous. For Officer Liu death was not preventable, his attacker Ismaaiyl Brinsley had a plan to murder any police officers that he came across. A plan that would turn a beautiful sunny day in New York into a dark gruesome crime scene. The visual is surrounded by darkness, darkness that was created by the brutal murders that took place, and a darkness that laid rest over New York for weeks as everyone tried to make since of the killings. The overall vision for the photograph was darkness and sadness, photographer Carlo Allegri wanted to show how death is a very tragic and sorrowful time that nobody should have to go through, not even the families of officers that are here to protect and serve. Often times at funerals family, friends and other visitors wear black to help mourn the dead Mrs. Chen is no exception to this rule. She is wearing a heavy jacket that is black as a cold winters night, black is the absence of all colors, and death is the absence of all light. When Mrs. Chen wears black she is showing that black is permanence, as is her husbands death. Nothing she can do nor say will bring Officer Liu back from the dead, all she has to hold onto are the memories she has with him. Also in the visual, almost in the direct center you can see Ms. Liu wearing bright white gloves holding a candlestick. Candles are often lit at a funeral service because light is pure as if it were to re-nourish the life of someone who has passed. Same with the bright white gloves, readers can infer that the purity of the candle should be handled with the hand of someone that is also pure. Also showing aspects of purity viewers can see the portrait of Officer Wenijan Liu. The picture that Mrs. Chen is holding was the picture that Officer Liu took as his headshot for the New York Police Department. Officer Liu can be

The art of losing Essays

The art of losing Essays The art of losing Paper The art of losing Paper Essay Topic: Elizabeth Bishop Poems This essay is mainly focused on Elizabeth Bishops poem One Art, and the recurrent theme of losing, depicted as an art, or as the poet might say: the art of losing. This paper will also focus on the poems form and the way in which the usage of certain conventions, such as tone, language, syntax (adjectives, adverbs and verbs) and form help to convey the poets message, which suggests that loss can lead to the mastery of the art of losing. The poems title conveys the suggestion that its contents deal with the theme of art, which may be considered an irony; in the sense that as the reader goes through the lines he realizes that the poem is not about art, but about the art of losing. This art, as suggested in the poem, resembles an acquired and accomplished skill that results from the experience of losing insignificant things, which will lead, throughout the experience gained, to an art of losing rather important things in life. The art of losing and the poems form Elizabeth Bishops poem is structured in a way in which one may notice the poets struggle in expressing herself. It seems as she is trying to state something different to what is being expressed. Chief among these conceptions there is a powerful sense of loss. She is able to achieve all this throughout the manipulation of language and form. Even the tone of the poem seems to avoid the real intended argument that the form of the poem tries to put forward (which will be discussed throughout this essay). As mentioned before in the introduction, most of the poem is filled with irony. The first and most important indication of such irony is depicted in the refrain line: the art of losing isnt hard to master (line 1). Throughout this ironic indication it becomes obvious that this poem is not about art, but about the art of losing, which becomes a skill that can only be acquired and accomplished through countless hours of practice. The irony held in the poem becomes evident by revealing that losing is an art. Without a doubt, it is ironic to see how a frustrating and difficult part of life can be considered an art. The tone also changes in each of the stanzas. In the first stanza, Bishop speaks in tones of a rather experienced woman who has gone through situations which lead her to assert that with the intent to be lost [ ] their loss is no disaster (lines 2-3). This, however, resembles the daily loss of keys, and time. Such parallelisms of lost things provide a temporary distraction that repels the reader away from the force built in the poem. Apparently the poet tries to hide her pain caused by the loss of a dear one, thinking that by embracing loss, she can master the art she is longing to obtain, the art of losing. In the second stanza Bishop suggests the reader, throughout the usage of imperatives, to lose something every day and accept the fluster (line 4). Through the usage of imperatives and by sounding dominant, Bishop tells the reader that the art of losing isnt hard to master. The only thing that is left is to accept the fluster of lost door keys, the hour badly spent(lines 4-5). Up to this point it seems as if the poet is trying to provide the reader with a guide devoted to the mastering of art losing. Suggesting that by following her simple advices, the reader can, too, achieve such art. It seems as if Bishop is trying to put forward the philosophical reflection of the first stanza throughout imperatives and a second person speaker. The third stanza intensifies the intention of the previous stanza in being developed as a command with a simple shift to then(line 7). Bishop puts forward an increasingly dynamic agenda devoted to loss, she commands the reader to practice losing farther, losing faster(line 7), but now she is not losing simple things. Bishop goes from losing simple things to losing places, and names, and where it was you meant to travel (line 8). It appears as if she is simply shifting the tone to a confessional one, since it has become evident, up to here, that Bishop is the one who speaks, which will become evident in the following stanza, she addresses the reader and shares her own experiences. Throughout the poem, the changes in tone and speaker bestow the poets efforts to cover up her true feelings. She goes from denying the importance of losing significant, but rather essential things, to the loss of personal belongings. The usage of colloquial language intensifies the poems emotional power that has been hidden until now. The rhyme scheme Bishop employs and the usage of the villanelle appeal to put forward the intention and message of the poem, apart from lessening the seriousness of Bishops true feelings. The poem in the fourth and fifth stanzas gains intensity, since the poet refers to the loss of properties, and places.

Social vs. Societal

Social vs. Societal Social vs. Societal Social vs. Societal By Mark Nichol What’s the difference between social and societal? Not much, but enough that you may become the victim of social stigma if you ignore subtle societal signals. Societal is the pedantic alternative to social. They both mean â€Å"pertaining to society,† but as the latter word, first attested in the Middle Ages, was increasingly used in the modern era to refer to interpersonal contact rather than in the context of complex forces within human populations, societal appeared in the latter part of the nineteenth century as a more serious, scholarly alternative. It is mostly seen in such usage and is otherwise considered pretentious. Even now, social is more likely to appear in phrases referring to individuals, not groups, such as â€Å"social disposition,† â€Å"social engagement,† and â€Å"social life.† Societal, on the other hand, is employed in contexts like â€Å"societal pressure to conform,† though social still has the same import in usage such as â€Å"social institutions,† which refers to widespread traditions, not venues where people hang out. Standing phrases that include social also include â€Å"social climber,† referring to a person who tries to rise above his or her station in life; â€Å"social disease,† a euphemism for â€Å"venereal disease† (one spread through sexual contact), or any disease whose distribution is related to socioeconomic factors; and â€Å"social drinker,† which denotes a regular imbiber of alcoholic beverages whose indulgence is not considered excessive. The most ubiquitous such phrase of the last decade or so, however, is â€Å"social network(ing),† a case of an unfortunate usurpation of a useful term for a diluted sense: In most contexts, a social network is a virtual web of friends, acquaintances, and colleagues or professional contacts, enabled by recent technological innovations, that is widely seen as contributing to a more expansive yet much more superficial outlook on interpersonal communication and interaction than was prevalent in the past. (Yet the telephone, the telegram, and other once innovative devices were in their day similarly derided for weakening the social contract.) More provocative phrases are â€Å"social Darwinism,† the name for the theory that some social groups are biologically superior to others, and â€Å"social engineering,† which has two senses: large-scale manipulation or influencing of society, or deceptive collection of confidential personal information. The ancestor of both words is socius, Latin for â€Å"accomplice,† â€Å"ally,† or â€Å"companion.† Other terms that stem from this parentage include sociology, which primarily means â€Å"the study of aspects of large groups of people† the more far-reaching equivalent of psychology, which focuses on the behavior of individuals and socialite, a mildly pejorative term for a person with prominent status in society, usually as a result of abundant wealth. Antisocial, meanwhile, denotes behavior averse or hostile to society, and asocial refers to someone who avoids engaging in society. Socialism is a term coined in the mid-nineteenth century to apply to sometimes competing ideas of governance, often similar to and often confused with those of communism, in which the state controls production and distribution of goods and services. A related term is association, referring to networks of relationships. Interestingly, this term is the origin of a word for the globally popular sport known in most of the world as football (or a transliteration such as fussball or futbol) but in the United States called soccer: Originally, this game, to distinguish it from rugby football (now usually called simply rugby), was termed â€Å"association football.† Slang usage shortened this term to assoc and later soccer. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:100 Whimsical WordsProved vs. ProvenMankind vs. Humankind

Vulnerable Populations And Self Assessment Research Paper

Vulnerable Populations And Self Assessment - Research Paper Example The Belmont report of the year 1972 defined vulnerable population as the groups that because of their availability in the areas of the researches being conducted like hospitals, institutions, camps as well as prisons might sometimes bear the burden of the research that are unequal and thus there is the requirement of extra protection for these groups. The vulnerable populations of the society are generally the weaker sections like the women, children, the poor or the elderly people along with those who are mentally incapacitated. The vulnerable groups are not able to obtain and the use the rights of the society that they are entitled to by the declaration of the constitutional rights. (Ravindran, n.d: Chatterjee and Sheoran, 2007, pp 1- 6) In the last few decades the life expectancy of the general population of the society has experienced a significance increase. In most developed and the developing countries of the world with the following trend the life expectancy is assumed to exp erience a general increase over 80 years. Thus the elderly populations of the society are increasing. However the fast modern lives of the working population as well as the youths the person of providing cares to these elderly population of the society are on a considerable decrease. (Amrita institute of Medical Sciences, n.d) Thus the Geriatric population of the society is the vulnerable group chosen for the study.... The likelihood of living alone of the geriatric population also experience increase with their aging. Maximum of the elderly population live in communities with only 4 to 5 percent of the population of age group more than 65 years live in nursing home or other medical institutes as studied from the geriatric population of the American society. The general support systems for this section of the society are generally their family members, friends along with neighbors. However certain other support system also exits in modern societies that are the old age homes or the elder care agencies as well as the age centers (Gleich, 2009). In fact Sperry & Prosen (1996) rightly says that aging is basically a developmental course, and the elderly population would be addressed in a better way provided â€Å"theorists, clinicians, and researchers develop more positive images of aging†. This leads to a standard shift in our philosophy about the elderly person. to make this effective it is im portant to â€Å"confront the myths and misconceptions we have about aging and carefully consider the ever-increasing evidence that aging is in fact a development process† (Sperry & Prosen, 1996, p.3). They are characterized with negative thinking, low productivity and weakened health condition. With more health care facilities and social security provided to the section of the society the population with age more than 65, living below the poverty level have declined to about 9.8 percent in the year 2004 which is expected to experience more decrease in recent future. Study reveals that 36 percent of the total health care cost of the American society is

Reading assignment Example | Topics and Well Written Essays - 1000 words

Reading - Assignment Example Raustilia and Sprigman discount statistical provisions by proponents of Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) who are poignant that the US economy forfeits at least 200 billion dollars and 750,000 US job vacancies every year. Raustilia and Sprigman argue that there is no lucidity in these figures, since the job vacancy figures double the number of employees who got enrolled in the filming industry in 2010. Raustilia and Sprigman also quote Tim Lee who argues that it is not unusual for statistics to be punctuated with estimations, double and triple counting. The same duo continues that at times, piracy can substitute for legitimate transactions, and may therefore not be bad. The same also contend that piracy may also trigger the saving of more money, and the economic relevance of increased savings may not be sidestepped (Raustilia and Sprigman, 1). However, on a personal standpoint, the opinions that Raustilia and Sprigman advance seem less plausible, logically and e thically sound, as shall be seen in the discussion that ensue forthwith. In the first place, piracy in itself is a crime, being a form of copyright infringement. This is because, like any other form of piracy, P2P file sharing program infringes copyright laws by copying and distributing a recording company and an artiste’s work without the consent of both. In this light, the Copyright Act of 1909 exists and is in force, even though more strictness is attributed to written work. Conversely, had piracy been attributed as a less injurious crime or as a tolerable and beneficial undertaking as Raustilia and Sprigman opine, then there would be no need of forming institutions and agencies which guard against piracy. Of particular concern is the Recording Industry Association of America (RIAA) as a powerful lobby group which represents the recording industry and favors stricter laws and heavier punishments for those who pirate music. RIAA is poignant that since 2002, music revenue ha s plummeted by 7% as the sales of CDs receded from 882 million to 803 million units. RIAA is also specific that the information immediately above showed that three times as more CDs were shared via P2P than the CDs that had been bought. It is obvious that this trend must have cost music producers and artistes. Furthermore, Gorski points out that doing away with the provisions and enforcement of Title 17 of Sections 501 and 506 of the United States Code is bound to create a very confused and lawless situation which may override the gains that Raustilia and Sprigman taut as reasons that legitimize music piracy. Title 17 of Sections 501 and 506 of the United States Code states that it is illegal to create copies of another person’s creative work. It is at this point that gives the federal law the mandate to protect artistes from unlawful and unauthorized reproduction, distribution and transmission of copyrighted material. It is against this backdrop that several people and compa nies have in times past been subjected to legal suits because of music piracy through the use of P2P file sharing. The same has also led to five year jail terms and an imposition of fines totaling 250,000 US dollars (Gorski, 161). As if all the above is not enough, the No Electronic Theft Law (NET Act) prescribes copyright violations which

Electric Cars Research Paper Example | Topics and Well Written Essays - 1500 words

Electric Cars - Research Paper Example The company has completed designing the car but wants to increase its output. A rise in output can only be afforded, if the company makes a commercial plan that would help to market the product and make it a leading vehicle in the current competitive industry. The context of this research paper would capture the various details about the product, industry, potential market applications, challengers, risks and path of commercialization that would be useful for the company to make its product acceptable in the market. Product Description An electric car is an eco friendly car that runs with the help of an electric motor or battery stored electrical energy. The electric motors in such cars help to generate torque, thereby giving smooth and strong acceleration to such modern vehicles. Such cars emit less air impurities because they do not discharge tailpipe pollutants. Some electric cars are also powered by solar energy or gasoline, these cars are known as solar and hybrid cars respectively (Westbrook, 2001). Prototype Status The research paper concentrates on a four seating electric car. The car is produced by a Canadian automobile company and its manufacturing division is in Ontario. The car fully runs with electricity and comprises of all the features that a modern car should contain. However, the car is required to be charged every time its cell energy diminishes. The company manufactures only 75 cars per month at present but the figure is expected to augment up to 200 cars per month by 2014. Intellectual Property Status The intellectual property rights are legal rights that are catered to the automobile firms for discovering a new design of a vehicle. Such rights ensure that the state of technology or blueprint newly invented by a company is not copied by any other firm in the industry. A trademark can only be used by a Canadian company according to the norms of Canada. Thus, it is obvious that the Canadian electric car manufacturing firm will possess a trademark that would protect its product from forgery (WIPO, 2013). Industry Analysis Definition of your industry The automobile industry is an industry that comprises a large pool of organizations and companies. Such companies are engaged in designing, selling, manufacturing, marketing and developing motor cycles, mopeds, towed vehicles and motor vehicles. It is a long established business segment since 1890’s. Working and Prospects of the Industry Automobile industry is considered as one of the most important ind ustry in the current global economic system in terms of revenue. The biggest strength of the industry is its diversity; there are infinite companies that participate in automobile manufacturing. The industry stands 3rd in the Fortune 500 list and

Healthcare organization Essay Example | Topics and Well Written Essays - 500 words - 1

Healthcare organization - Essay Example direction that exists between governance and management as well as seeking to integrate an appreciation with the reader for why both of these are required within the healthcare organization. Firstly, with respect to governance, the reader can and should understand this as â€Å"the strategic task of setting the organization’s goals, direction, limitations, and accountability frameworks† (Prencipe & Bar-Yosef 199). In this way, the reader/researcher can readily integrate with the understanding that such a function of leadership is necessary in order to constrain and elaborate upon the rules of the game with which all of the other shareholders must integrate. Rather than providing an active form of participatory leadership, the role of governance is more intended to lay the underlying framework for how shareholders should integrate with one another, with the patient, and with the provision of healthcare within the system. It is also worth noting that just because governance can be defined in such a way does not make it anything similar to an infallible process; rather, it is just as fallible as management might be. Conversely, management can of course be defined as â€Å"the allocation of resources and overseeing the day to day activities and operations of the organization† (Prencipe & Bar-Yosef 199). In such a way, the reader can understand that although less of a macro approach than governance, management is the means by which governance and the issues that it portends for the shareholders must be engaged. Moreover, the reader and/or researcher can understand the management as opposed to governance is the path by which the â€Å"what† and â€Å"how† of the governance directives are able to ultimately be integrated with the prospective shareholders in the process. As one can expect from the fact that the governance structure was one that presented the macro view, the management process is one that offers a much more integrated and personal approach to

Why people make unethical design Essay Example | Topics and Well Written Essays - 750 words

Why people make unethical design - Essay Example This paper looks at the opposite view of unethical conduct or behaviour in business with specific focus on gender inequality of remuneration between male and female executives in business organizations. The fact that there is inequality suggests unethical behaviour on the part the management of such organizations. There is enough evidence to suggest that there exists a gender gap with regard to pay among executives in the country. Other issues like promotion opportunities, lack of involvement in decision making etc also are seen. Another prominent fact is that the percentage of women executives in gets lower as the climb up the corporate ladder takes place. Another factor is that the compensation gap gets bigger with regard to the top managerial posts in an organization. Most of the information given in this section has been basically sourced from reputed magazines like Fortune or news sties like CNN. The Equal Pay Act of 1963 bars employers from compensation discrimination on the basis of sex. An excerpt from the Act is given below. â€Å"No employer having employees subject to any provisions of this section shall discriminate, within any establishment in which such employees are employed, between employees on the basis of sex by paying wages to employees in such establishment at a rate les s than the rate at which he pays wages to employees of the opposite sex†¦.† (Laws & Guidance). But this has not yet been implemented uniformly even after forty four years of its passing. The 2005 issue of Fortune magazine states that women are paid less than men across all job sectors and positions. This appears to be the case in all the OECD (Organisation for Economic Co-operation and Development) countries. â€Å"The average difference is more than 15% and exceeds 20% in some countries – in the US, men earn 22% more† (Morella 4). A review of literature has shown that the most discussed theory with reference to compensation in general and

Healthcare organization Essay Example | Topics and Well Written Essays - 500 words - 1

Healthcare organization - Essay Example direction that exists between governance and management as well as seeking to integrate an appreciation with the reader for why both of these are required within the healthcare organization. Firstly, with respect to governance, the reader can and should understand this as â€Å"the strategic task of setting the organization’s goals, direction, limitations, and accountability frameworks† (Prencipe & Bar-Yosef 199). In this way, the reader/researcher can readily integrate with the understanding that such a function of leadership is necessary in order to constrain and elaborate upon the rules of the game with which all of the other shareholders must integrate. Rather than providing an active form of participatory leadership, the role of governance is more intended to lay the underlying framework for how shareholders should integrate with one another, with the patient, and with the provision of healthcare within the system. It is also worth noting that just because governance can be defined in such a way does not make it anything similar to an infallible process; rather, it is just as fallible as management might be. Conversely, management can of course be defined as â€Å"the allocation of resources and overseeing the day to day activities and operations of the organization† (Prencipe & Bar-Yosef 199). In such a way, the reader can understand that although less of a macro approach than governance, management is the means by which governance and the issues that it portends for the shareholders must be engaged. Moreover, the reader and/or researcher can understand the management as opposed to governance is the path by which the â€Å"what† and â€Å"how† of the governance directives are able to ultimately be integrated with the prospective shareholders in the process. As one can expect from the fact that the governance structure was one that presented the macro view, the management process is one that offers a much more integrated and personal approach to

Luck and Fate in Fyodor Dostoevsky's Crime and Punishment Essay

Luck and Fate in Fyodor Dostoevsky's Crime and Punishment - Essay Example A self-confessed drunkard, a widower with a daughter from his first wife and later on remarried to Katerina Ivanovna, a widow who had three children from her previous husband, believed that it was his fate to be a drunkard to the point that he had sold most of his possessions including some of his wife’s valued possessions (Dostoevsky 16-17). In acceptance of his fate as a hopeless drunkard, Marmeladov claimed, â€Å"Such is my fate! Do you know, sir, do you know, I have sold her very stockings for drink?. (Dostoevsky 17)† But later on reasons out that his drinking is a self-inflicted suffering to pay for his sins to his wife and children as he claimed, â€Å"Thats why I drink too. I try to find sympathy and feeling in drink.. . I drink so that I may suffer twice as much! (Dostoevsky 17)† On a close examination of Marmeladov’s behavior, he blaming his fate of loving alcohol too much was his excuse for behaving as he had confessed. Likened to a McLaughlin quote saying that, â€Å"The chief reason for drinking is the desire to behave in a certain way, and to be able to blame it on alcohol,† (Guillemets) Marmeladov blames his actions to his drinking and not entirely taking the blame to himself. On the contrary, Marmeladov, instead of putting the blame on his drinking and lamenting his fate at the tavern, should at least make efforts to retain his job better yet to accept that his family problems are his fault and that he can make a way to at least feed his children and tend to his ailing wife. Also, he should have thought of these problems when he is sober and not when he was drunk since he would eventually forget all his thoughts when the effects of his drink wear off. Marmeladov’s alcoholism had developed into a family problem. Accordingly, alcoholics may have young, teenage, or grown-up children; they have wives or husbands; they have brothers or sisters; they have parents or other relatives. An alcoholic can totally disrupt family life and cause

Website Migration Project Essay Example for Free

Website Migration Project Essay Introduction Tony’s Chips is a medium sized enterprise that aims to enhance its operations through e commerce. The company aims to migrate from its current externally hosted website to a new e commerce system that will be hosted internally. The new system will provide data storage, retrieval, security and recovery solutions for the enterprise. It will also enable the company to perform commercial transactions through the website. The new system is expected to improve on the operational reliability provided by the existing system. The company also aims to adopt a system that will provide better data integrity facilities. The firm’s management views a redundant system as offering the most ideal recovery solutions. The new system is expected to provide improved database facilities as well as facilitate the firm’s electronic transactions. Project goal This project aims to produce a system that will adequately address Tony’s Chips system requirements. In light of this, the system’s architecture will consider all of the system’s requirements in its design. The system’s architecture will make use of the ideally performing applications. The project aims to create a cohesive system from the many available system components by putting emphasis on application compatibility. The project also aims at creating reliable recovery solutions for the system. This will be undertaken with the aim of enhancing system recoverability. Available system component alternatives The system’s requirements call for an adoption of system architecture that is robust, stable and efficient. The architecture will encompass an operating system platform, a database, a web server and server side scripting software. For each of these system sub sections, there is a large variety of software solutions available for adoption. These tools possess operational, cost and adaptability characteristics that make them suited for application in varying areas. A web server’s operating system has a  significant influence on the efficiency of the resident system (Gunther, 2006). This necessitates the need for an ideal web server platform choice. Several operating system (OS) platform alternatives are available to Tony’s Chips. For instance, the company can choose to run the new system on a Microsoft Windows Server OS platform. Some of the server platform applications provided by Microsoft include Windows Server 2008 and 2012. These operating systems are advant ageous in that most online applications are available to the Microsoft Windows Server platform. Additionally, expertise on Windows server OS is readily available. As a result, implementation and maintenance operations for applications using this platform are complemented by available personnel. However, Microsoft’s licensing fees for new versions of the OS present an economic obstacle to the adoption of the platform. In addition, the platform’s security facilities are not as reliable as those of alternative server platforms such as Linux and UNIX (MacDonald, 2009). Linux offers a variety of server OS distributions. These include Red Hat, Ubuntu and CentOS. These server platforms have the common advantage of being easily customizable, stable, secure and robust (Tanenbaum, 2001). Cento possesses the best expertise support among Linux distros. This is because of its long development cycle. CentOS, however, does not possess the enterprise level operating abilities of Red Hat Linux. Of the currently available Linux distributions, Red Hat Linux offers the best performance when used in enterprise level applications. UNIX is also a viabl e server OS platform alternative. Its performance characteristics are similar to those of Linux. Its hardware specificity and cost, however, present a challenge to its adoption in server applications. As shown, a variety of server platform facilities are available to Tony’s Chips’ project. Tony’s Chips’ choice of web server software will significantly affect the project’s success. Various web server software alternatives are available to the company’s system design. Microsoft’s internet information services (IIS) is one such solution. This webs server is designed to run on Windows server platforms. Consequently, it integrates well with Microsoft’s online applications. It features an intuitive graphical user interface that simplifies its installation and use. However, the costs of installing new versions of this web server are high. In addition, its restriction to the Microsoft server OS platform inhibits  system flexibility. An alternative to IIS is the Apache web server. This is an open sourced application that can be implemented on a wide variety of operating system platforms. Apache’s integration of a pearl and PHP engine facilitates easy integration with the application programming interface (Gunther, 2006). In addition, this web server is available for free. This makes it a cost effective alternative. Further, Apache’s event-driven architecture enables it to perform ideally even under heavy loads. However, Apache usage involves a relatively strenuous learning curve. The software’s complexity may present an obstacle to its use by new users. Another web server that can be adopted for use in this project is Nginx. This server is easy to use as well as stable. It is also based on an event driven architecture. This architecture makes it an efficient user of system resources even under heavy loads (Tanenbaum, 2001). Nginx’s ease of installation, configuration, and use make it a viable alternative for adoption in Tony’s Chips system. As illustrated, various applications are available for adoption in the project. Various alternatives also exist for scripting of the system’s server side applications. PHP, pearl, ASP, coldfusion and Java are some of the choices available to this project. PHP’s advantage accrues from its relative simplicity. It can be integrated into HTML with ease making it an ideal choice for many web development projects. However, its power is limited by the language’s relatively short life span (Tanenbaum, 2001). In spite of this, PHP has the ability to perform adequately in most website applications. Another scripting alternative, ASP, provides great performance for the majority of web server applications. It enables combination of scripting languages such as VB script and Javascript. This makes it very powerful. However, ASP is limited its scope of application. It can only be used on the Microsoft Windows platform. This limits system flexibility. Coldfusion is also a viable server application choice for use in Tony’s Chips system. It is simple, flexible and powerful. However, it is relatively expensive. Java also presents a suitable chose for use in the system. Java can be utilized for the project in a number of ways. The language can be used to create Java server pages which integrate Java code into HTML. Java can also be used to create request handling programs. These programs send complex requests to Java web pages. This feature makes it possible to execute complicated data manipulation operations with ease (Hunt John 2011). Java is also a cross platform application. This makes it a complement to system flexibility. However, Java’s expertise costs are relatively high. These alternatives illustrate the variety of scripting language alternatives available to the project. Database solutions to the projects include Microsoft SQL and MySQL. Ms SQL supports the storage of large amounts of data in a big number of relations. It incorporates reliable data security and integrity facilities. It also facilitates fast system recovery in the event of failure. This is because it possesses several recovery facilities such as its ability to rollback and roll forward transactions. However, this database application is proprietary. As a result, the adoption of this database application may be compounded by the software’s relatively high costs. MySQL, on the other hand, is free. It also incorporates robust security and integrity features such as views, authentication procedures and constraints. MySQL can run on a wide variety of OS platforms with relative ease. This makes it a popular choice for web applications that require flexibility and scalability. Additionally, MySQL’s custom built storage engines enable the database to meet specific user requirements. MySQL database users also have access to a wide variety of prebuilt data storage engines such as myISAM, InnoDB, Falcon, merge, memecached and solidDB. However, the implementation of MySQL databases is time consuming. This is because MySQL’s limited support for some database features necessitates a lot of user interface coding. These applications present the most viable database facility alternatives for Tony’s Chips system. System design For this project the Red Hat enterprise Linux distribution will be used as the operating system for the company’s server. This is because this operating system is capable of achieving the performance requirements of an enterprise such as Tony’s Chips. It also has a high capability of recovering from system failures (Guise, 2008). This is in addition to its incorporation of security features such as the ability to virtualize applications and integrate native smart cards. Real time monitoring and call frame canary word utilities also provide reliable protection from threats such as hackers. Red hat Linux’s users are eligible to the provision of technical support from the OS vendor. As a result, system implementation and  maintenance is simplified by assistance from vendor technicians. Vendor support is also provided for all Red Hat compatible software. In addition, patches for bugs are released periodically. These patches ensure improvement of systems incorporati ng the OS. As illustrated, red hat represents the ideal server OS platform choice for a company seeking optimal system performance. The project will adopt an Apache web server. This is because Apache provides the most cost effective solution to the performance requirements of Tony’s Chips. In addition, Apache server’s user base is the largest among current web servers. Apache is used on 46% of webs servers worldwide (Hunt John 2011). The source code for Apache is available to its large user base. As a result, Apache users have access to faster resolutions of any bug related issues. Patches to the software are frequently released. These patches improve the server’s performance. For Tony’s Chips, this feature presents an opportunity for constant system improvement. Apache web server will also grant greater flexibility to the system in the event of future change in system requirements. This is because it can operate across multiple platforms such as Windows Server and Linux. Server side scripting for the project will be done through Java. This scripting language will be selected because of the powerful capabilities that it provides to online applications. The use of Java will enable the enterprise to implement complex and distributed web applications in an efficient manner. It will enable the enterprise to reap maximum benefits from e-commerce by enhancing efficiency of the website’s functions. The plug ins needed to run Java web applications on Apache are readily available (MacDonald, 2009). For this reason, Java will integrate well with the Apache web server. Its ability to run on multiple platforms will also ensure that the system is flexible. It will enable achievement of system requirements with relative ease. In addition, it will easily facilitate future system adaptability due to its flexibility. These features are illustrative of why Java is the ideal scripting choice for the project. For the server’s database, a MySQL server will be used. This application will be used because of its ability to cater to Tony’s Chips specific data storage needs through custom storage engines. This represents a big advantage to the company. This is because it will adopt a database that specifically meets all its data storage, retrieval and update requirements. In addition, MySQL is secure and  performance oriented. For instance, the number of transactions handled in MySQL can be increased by grouping transactions from multiple connections. This feature ensures optimal database performance even under heavy work load (Ashenfelter, 1998). MySQL’s bug related performance issues are resolved fast because its source code is available to a large programmer community. The software is also very cost effective because it is free. These features make MySQL the best choice for datab ase implementation in Tony’s Chips’ system. System architecture The system architecture will comprise a database linked to a dynamic website. An apache server will handle user requests. HTML and Java will be used to create the website. These programming languages will enable users to access the system’s services over the internet. Java will also enable transactions between the system and other web applications. These transactions will link the system to facilities such as online payment applications. In this manner, the system will enable online commercial transactions. The Red Hat Linux’s security facilities will be integrated with those of the Apache server and the MySQL database. In doing this, security features will be incorporated at multiple levels of the system. For instance, authentication procedures will be implemented by the operating system as well as the database. The system architecture is illustrated below. Downtime reduction As Tony’s Chips migrates from the external to the internal web server, the amount of downtime can be reduced by ensuring comprehensive preparation for the migration process. Enlisting the webhost’s cooperation for the migration operation is central to a fast and efficient system migration (Gunther, 2006). Before initiating the migration process, all data at the old server should be backed up. The new database should then be set up to ensure that the migration process is not delayed by data transfer. Before migrating, the new database should be tested in order to detect and resolve any performance issues. In order to ensure minimal disruption to the company activities, the system administrator should schedule the system migration for periods with minimal user traffic. In addition, users should be provided with prior notice of the migration operation. This reduces the performance issues that  may arise from users’ attempted access of the system during migration. The change of server IP and domain name should be conducted having performed all the database migration, backup and system testing. Once the new system has been launched, it should be monitored with the aim of detecting any emergent performance issues. Anticipated outcome The system will enable accesses of company services through the website. A use case diagram depicting a customer’s order through the system is shown below. The system will enable Tony’s Chips to engage in e-commerce. Products from the company will be advertised and sold through the website. The system will also provide data warehousing services to Tony’s Chips. This is because data pertaining to online sales will be stored in the system’s database. This data can be analysed by use of data mining tools such as insightful miner. Data mining operations will enable Tony’s Chips to infer critical information from the system’s data cache. In this manner, the system will allow Tony’s Chips to remain competitive. The system will also provide recovery facilities to Tony’s Chips. It will feature facilities such as duplicate databases and journaling facilities that will enable recovery in the event of system failure. In order to ensure system continuity in the event of disaster, duplicate copies of the system will be maintained at different geographical locations. These facilities will ensure that t he system remains operational even if a disaster occurs. Updates to the main system will be duplicated in the backup systems automatically. This will ensure that the system will always be recoverable. The system will also incorporate security facilities for Tony’s Chips data. Multilevel security facilities will be used to enhance the protection of data from unauthorized access. The system will provide transaction information to all the relevant stakeholders. Inbuilt transaction procedures will facilitate automatic provision of transaction information to other online applications. For instance, taxation authorities will receive data on revenues due from the company’s online transactions. These services are expected to be realized from the system’s implementation. Support operations Support operations for the system will include training for users as well as system administrators. As the system is implemented, users and administrators will receive technical training on how to access relevant services. They will also be trained on how to detect and resolve system faults. Customers will have access to an online help facility on the system’s website. Further, support staff will always be available to assist new users. This support will be provided through online chat and telephone communication. Maintenance operations such as software and hardware updates will be performed in accordance with vendors’ recommendations. In addition, any changes to system requirements will be addressed by performing relevant updates. System administrators will be required to constantly analyze the system’s operation. This will enable them to quickly identify and solve any emerging threats or system faults. Training manuals will also be provided to relevant staff. These manuals will enhance familiarity with the system’s operations. These support services and operations will boost the benefits accruing from the system implementation. Project evaluation Evaluation of the project’s success will be performed by performing research to ascertain the system’s impact on Tony’s Chips operations. In doing this, stakeholders such as customers and system administrators will be issued with questionnaires. These data collection tools will seek to determine whether the system is performing as expected. Issues such as the system’s ease of use, data security, user friendliness, and speed will be investigated. Interviews will also be conducted within Tony’s Chips’ community to determine the system’s effects on company operations. Additionally, the system’s journaling facilities will be used to provide performance related information. The findings from this research will be compared with system requirements. This will enable an accurate determination of project outcomes. Conclusion This system plan will provide a guide to the system’s design, implementation and maintenance. It will also enable one to infer the reasoning behind decisions made over the course of the project. Additionally, the plan will enable efficient utilization of resources such as time and money. This project plan can also be used as a guide to understanding the operation of  Tony’s Chips’ new system. Project gantt chart References Ashenfelter, J. P. (1998). Choosing a database for your web site. Hoboken, NJ: Wiley. * Guise, P. D. (2008). Enterprise Systems Backup and Recovery: A Corporate Insurance Policy. * Boca Raton, FL: Auerbach Publications. * Gunther, N. J. (2006). Guerrilla Capacity Planning: A Tactical Approach to Planning for Highly * Scalable Applications and Services. New York, NY: Springer. * Hunt, C., John, B. (2011). Java Performance. Trenton, NJ: Prentice Hall. * MacDonald, M. (2009). Creating a web site: The missing manual (2nd edition). New York, NY: * Pogue Press.

Parkson Corporation Analysis

Parkson Corporation Analysis The objectives of this report is to present the findings of the strategic analysis conducted for Parkson Corporation Sdn Bhd and recommend the key strategies that the organization should implement in order to against with their competitor. So, the report begins by examining the general environment that affect the growth of organization, industry condition by using Porters Five Forces Analysis. The discussion part will describe the three stakeholders that affect the decision making of company and organization direction. Next, review the strength, weakness, opportunities and threats which can call SWOT analysis. The SWOT analysis determines and specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieve that objective for company. Lastly, discuss about the key selection criteria and recommendations for Parkson Corporation Sdn Bhd. to identify their strategies to against their main competitiv e and maintain its market share, market value and also their company reputation. 1.3  Scope of the report This report had covered the operations of Parkson Company in China, Vietnam and Malaysia. For information, the report had analyzed the internal and external environment and also its industrial conditions and competitors which are the factors of operation growth for Parkson Corporation Sdn Bhd. Moreover, the online research such as online article, online magazine, online newspaper that related to Parkson Corporation Sdn Bhd is the major information sources for the analysis. 1.4 Limitations Parkson Corporation Sdn Bhd has their limitation too. Firstly, not all customers know the strategy of Parkson Corporation Sdn Bhd. It causes them to lose their confidence towards the company. For example, from the operations of Parkson Company in China, it was showed that the market shares drop significantly. It highly depend on China causes customers to lose confidence because of their lack of the information about the company. Besides, the company sometimes showed some uncertain of their real performance and problems. The reason behind is sometimes the actions do not reflect what the report have mentioned so called transparency issues. Furthermore, Parkson Corporation Sdn Bhd cannot purchase their products through online. It show the inconvenient to the customers when they are not free or busy. In addition, it has their limited target market. They only focus more on the high income ladies. Therefore, it shows that it has no obvious competitive advantage compare with other competito rs. Thus, without the important information, the company will face lots of difficult problem. In order to solve their problems for their company, they must try to improve their operation management. 2.0 Background Of The Organization Parkson was one of the well known shopping malls. There was a lot of Parkson outlet can be found around the world. In other country such as China and Vietnam, there was a lot of Parkson outlet were available to be shop. Parkson was one of the largest department store company in China and Parkson currently has 35 outlets in Malaysia.Parkson branded department stores was divided into 36 brand and 2 Xtra branded. Parkson was established in the year of 1987. In Malaysia, the founder of Parkson was the retailing arm of the Lion Group and it is rapidly became one of the largest shopping malls in Malaysia. As an example, we can find Parkson outlet in Kuala Lumpur such as Subang Parade, Pavilion and other stated as well in Malaysia. Inside the Parkson, it has divided into few departments. The departments were strategically divided into different market segments and locations. The main purpose of the segmentations was preventing the customer to be confusing as the stores are categorized into 3 tiers depending on suitability of market and location. Since the Parkson was one of the successful shopping mall, it has been given a lot of achievements as their growing from strength to strength. Parkson always strive to do away with the conventions and to bring a fresh perspective to the retail industry. As an example, Parkson has been given a title of Malaysia Most Valuable Brands in 2009 or known as MMVB. MMVB is a part of a national brand valuation study commissioned by an Association of Accredited Advertising Agents Malaysia and conducted by Interbrand. Other achievement such as Certificate of Excellence Awarded to Parkson Pavilion being the Overall Best Retail Outlet in 2009/2010 and achievements that had achieved by Parkson. Parkson has its own moving forward target or mission. Parkson will constantly stays true to the needs and aspirations of the consumers. It has promises to continue to improve themselves in order to stay relevant. Parkson has emergence of younger age c onsumers who are well travelled, brand or image conscious and lifestyle-oriented will be the key of Parkson considerations which will lead Parkson lead the Parkson brand strategy. 4.0 Strategic Options Based on the situation analysis conducted, several strategic options or alternatives are proposed for the organisation. These strategic options include: 1. Set target customer higher We suggest Parkson Holdings upgrade their operation system and relocation their business direction by set their target customer among medium class income and upper class income customer. Parkson Holdings also can invite more branded company such as Gucci, LV and other come set their shop lot. There are few shopping center that sell luxury goods in Malaysia and previously Parkson Holdings image in public already is a high cost expenses shopping center. So now, we suggest Parkson Holdings try to upgrade their image and specific their customer segment, which medium and high classes income customers. 2. Refurbishing and Construct a new building For example, Parkson renovate the whole buildings by upgrade its store image and profile. Parkson can refine all the merchandise to higher income products and brand mix. This indirectly can enhance the productivity of retail space. Besides revamp the whole buildings, we would suggest that Parkson re-construct the building for instance let Mahkota Parade to be the Parkson Holdings shopping complex. Parkson will do all their business activities inside the shopping complex. Besides that, they also can rent their shop lots to other suppliers or clients to earn profits. 3. Preserving cash for potential MA opportunities and retail property acquisition Table 1. Major MAs Announced During 2006 MA Value (RM Billion) Parkson Retail Group, Lion Diversified Holdings Bhd, and Amalgamated Containers Bhd 4.3 Source: PWC Research As we can see from the Table 1 above, when Parkson Retail Group merged with Lion Diversified Holdings Bhd, and Amalgamated Containers Bhd, it can create the value of RM4.3 billion. Thus, we suggest that Parkson can choose to preserve some cash for potential mergers and acquisition opportunities and retail property acquisition. As mentioned in the first strategy, we suggest Parkson target medium and high classes income customers. Therefore, Parkson can choose to merge with Cold storage producers that sell high quality products like organic foods and used organic production method. We select organic foods as green products and services are now becoming the center attention of consumers. 4. Diversified product line to other industry and Retail space We suggest Parkson to invest in hotel industry other than just Parkson shopping centre complex. For example: we can refer to Hatten square which have their own buildings for retail shopping complex and also hospitality service suites in addition come out the ideas of Information Technology (IT) in their buildings. In addition, according to Parkson, it will target to expand its retail space by 15% 20% each year or 9-12 new stores in the countries where it operates. Hence, we suggest that Parkson can target country like India as India now is a fast growing country. If globalization success, this indirectly can helps in the formation of international financial system. 5. Go green projects For example, we can convey to Parkson Subang Parade, Parkson Corporation Sdn. Bhd. by implemented the No Plastic Bag Day Every Saturday green campaign  to reduce plastic bags in response of Environmental Social Responsibility (ESR). However, this strategy only covers in Selangor State. Thus, we suggest that this strategy can be further implemented to all parts of Malaysia. Furthermore, we also could follow the step of 1 Utama shopping mall in Petaling Jaya by come out a secret garden which has the system that reduces its usage of treated pipe water by 30%, and a building automation system with sensors that automatically adjust lighting and temperature. Moreover, we also can could followed the step of Tesco Greener Living by come out green gifts which using recycle material to handmade products. 6. Involve in Charity Apart from that, money that we earn from the Green projects will donate to the society for charity work. Parkson can also join charities and support groups that concentrate on eco-friendly lifestyles and choices. Parkson can donate items to schools, churches, city clubs and organizations. Parkson can promote themselves at eco-friendly events and give away items like free gifts or sample at school fairs, carnivals, or local cities farmers market. Involved in such events and can help people can become aware of contributing to the health of our planet and indirectly to help Parkson build a superior images in market. Key selection criteria According to Brundtland Commission (1987), sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is a worthy goal for small and big businesses everywhere, especially for globalization organization. As members of various communities, we know that society, the environment, and the economy are interconnected. In order to maintain sustainable image and revenue, Parkson will appear few strategies that try to create and more focus on awareness, reputation, make profit and efficiency when making strategies. Profit maximisation is the aim of the owners and shareholders. Company will try to make the most profit as possible. One of the essential factors for Parkson needs to focus its sales growth. Parkson need make as many sales as possible. This may be because we believe that the survival of the business depends on being large. Large businesses can also benefit from economies of scale. In order to this cases, Parkson will attempt to upgrade its store image and profile, diversified product line to other industry and also can merger or joint-venture with other sector industry. When Parkson struggle to merger with other sector industry or use differentiation strategy, it can help Parkson establish good reputation by thrust business into the limelight and open doors for Parkson. Besides, it also can assist Parkson to partner with a larger company such as Lion Diversified Holdings Bhd  [1]  , and Amalgamated Containers Bhd to access their large list of customers and it will frankly improve   Parkson profitability and EPS. Parkson can share the risks with partner and help to gain higher competitiveness; nevertheless it can be rigid Parkson to enter the new market and it will become barrier to entry for Parkson. Pay attention to the environmental impact of our economic practices, and try to ensure that our communities are healthy, pleasant places to live. Nowadays, organizations started to paying attention and actively producing greener products and services to create a center of attention consumers. Parkson Corporation Sdn. Bhd. actively involved in sustainable development and follows the pace to adopt environmentally sound business principles and translate these into action. Parkson Corporation CEO raises awareness and reputation at this time, and he believes that the positive impact for the environment is immense for 2011 and well into the future. He adopt this approach because he believe and aware that operating a green business is not only good for the environment but good for their businesss bottom line because conserving resources and cutting down on waste saves money However, Parkson Corporation Sdn. Bhd. promotes No Plastic Bag Day only covers in Selangor State initially, it haven i mplement in other states. Environmentalism is no enough for certain places; it should engage numerous metropolitan areas and every branch in promoting the use of eco friendly bags in order to get more efficient and successful effects. Even thorough Parkson Corporation Sdn. Bhd. had implement eco-friendly, nevertheless it still no adequate to contributing to a healthy world and healthier place for us and for the future. Parkson should put more improvement and enhancement to implement eco-friendly. For example, we can follow the step of Tesco Greener Living by come out green gifts which using recycle material to handmade products. We also can put more focus of store on the eco-friendly category. Parkson can let customers see that there are practicing what their sell. If customers feel like you have a true passion about the environment, it will help them purchase these items with confidence. If customer is interested in an item, try to offer them a similar item that is eco-friendly. It not merely can make contribution to making the world a better place; it also straightforwardly can enhance and create awareness to customers and build customer loyalty. In order to determine where it is going, the organization needs to know exactly where it stands, then determine where it wants to go and how it will get there. Parkson need to carefully establish unique value proposition and strategies compared to competitors, executed through operations that provide different and tailored value to customers and drives continual improvement within the organization and moves it toward its vision in order to become market leaders in market. 6.0 Recommendation Key Questions Option/Hypothesis/ Recommendation Decision Criteria Pros Cons (i)Parkson had started to pay attention to the environmental impact of our economic practices, and try to ensure that our communities are healthy, pleasant places to live. (i)Parkson should propose the shop outlet to have a zero plastic bag day in order to archive a green environment target. (ii)Zero plastic on Saturday was not enough to influence the customer to be more green environmental minded but should apply to other day as well. (i)No plastic bag was given to the customer whenever the customers purchase their stuff in Parkson during Saturday period. (ii)The customers who really or ask for the plastics bag will be charge for 20 cent each. (i) A green business able to provide a better environment and also a good for their businesss bottom line because conserving resources and cutting down on waste saves money. (ii) Able to prevent damaging the environment from the chemicals in cleaning products that are sprayed out into the air. (i)There will be some of the customer dislike the strategy of the Parkson (ii)The customer might be dislike to shop on Saturday. (iii)The non given plastic bag strategy might cause the sales of the Parkson drops. (iv)Other competitors might gains advantages on Parkson strategy and increase their sales. Since everyone of the shopping mall had started to pay attention on the green environment activities, the Parkson also had started the move on it. Most of the shopping complex had their own strategy like no plastic bag will be provide to the customer who purchase stuff or item on Saturday. We believe that it is not enough for Parkson to active on this program. As a result, Parkson can improve it by having more zero plastic bag days for the week. Nevertheless, it is important for the shop outlet in Parkson to be corporate with them as well. The shop outlet also can propose not to provide plastic bag to the customer. In directly, it can help our environment to be a better place and also can help them to save their cost. (ii) How Parkson time to times change improve their Parkson images and environment of the shopping complex? (i) Parkson can create their own super market and no need other super market or hyper market such as Cold Storage. With this, Parkson can have a better environment and gain more competitive advantages. (ii) Once Parkson have their own brand name, they can try to sell their product at other shopping mall in order to have a different shopping environment for the customer. (i)Parkson always construct or renovate their building As an example in Malacca( Mahkota Parade had relocate the shop location and paint their building. (i) Parkson able has a better management for the shop. (ii) Parkson able to generate new image, give new shopping feels and attract more customer to shopping. (iii) They also can rent their shop lots to other suppliers or clients to earn profits. (v) Parkson upgrade their operation system and relocation their business direction. (i)It might comsume a lot capital for the renovation and building construction in order to have a new building. (ii)Is hard to find a new place or location to construct a new building (iii)When there is a renovation, it might disturb the businesses which are going on. (iv)When there is a renovation, A lot of space consuming will be required. Such as the place to store the renovation stuffs and parking lots. When time past, the customer might be started to get bored due to the unchangeable environment or shop in the Parkson. As a result, Parkson had started to change their image and the shopping environmental. As we can see, most of the Parkson had reconstructs their building, painting their building and so on. I believe that it is not enough to satisfy the customer needs. Parkson can try to create their own super market or hyper market instead of renting their space to the Cold Storage or Giant. It can help them to gain more competitive advantage and have a better shopping environment for the customers. It might include a lot of capital but we believe that Parkson able to generate more profit in the future. By that time, Parkson no longer depend to other super market or hyper market but it has it own brand or name of the super market. (iii)What capability should Parkson develop to ensure the success? (i)High diversification to increase the profit. (ii) Since Parkson have their own member card or member day, Parkson should have more attractive reward which can redeem by the customer with the bonus link point. (iii) Parkson should attract more investor to invest in to their share as well. With a huge capital provide from the investor, Parkson can develop more their shopping more or maybe have a better management. (i)High diversification. (ii)Differentiation strategy. (iii)Focusing on their product line. (i)Less risk with the premium pricing and increase retail consumer market. (ii) Parkson able to gain more competitive advantages. (iii) With a interesting or attractive reward, it can indirectly influence the customer to spend more on their products. (i)Economic downturn. (ii)Competitor strategy to counter the Parkson strategy. (iii) If investment by the Parkson fail will cause the investor occurs loss. (iv) The cost of the reward to member might include a huge capital. Parkson was one of the famous shopping mall. In every department of the Parkson, we can find a lot of product sell by them and it has show Parkson product is highly diversified. It is one of a good strategy to increase the profit. But there is a weakness among them. Most of the product sell by them were more to the female department comparing with department. Parkson should implement differentiation strategy and make the diversification in to more wide area. Focus more on the product line and make it balance well be one of the great solutions for this matter.