Internet Companies Case Study Example | Topics and Well Written Essays - 2750 words

Internet Companies - Case Study Example It has accorded both parties with increased cost-efficiency and has allowed greater expansion of business scope (PC Week, 1999). By means of more dovetailed customer centric approaches, competitive advantage has been redefined. For instance, data from consumers are being garnered by online vendors to be able to more effectively cater to their needs. The substantial information permits these entities to design high impact promotional strategies. E-trading has been effectual in leveraging on price (Munk, 1999). The notable availability and the ease of e-trading have been the features that lead to its acceptance and increasing popularity. Moreover, this suggests being very cost-efficient, obviating the need for overhead attributed to rent and labor. Cutthroat competition in brick and mortar businesses and the big fixed expenses have welcomed online trading (PC Week, 1999). The wide range of offerings in both products and service are welcomed and has won the loyalty of customers. The information that they have garnered from consumers online have also allowed sellers to optimize on cost. Another benefit has been the fact that it permits them to save much time (Mellahi & Johnson, 2000). It is for these reasons that sellers have seriously considered setting up online stores, resulting in the establishment of cybershops and many more of this kind (Mellahi & Johnson, 2000). ... These entities are involved with software, printed news, magazines, music, and film. Varied industries have also gone into the online retailing bandwagon in lieu of these benefits (Leong, 1999). The current study aims to describe the promotion and marketing differentiators of online companies that are utilized by online vendors which the consumers patronize. The following sub problems shall be addressed in the research: 1) What are the drivers of carrying out an online purchase' 2) How do consumers assess online sellers with which they have dealt with in terms of the following strategies: a) Ease of clicking a button rather than dialing a website number b) Varied products c) Wide market networks and synergistic partnerships d) Selling more digital instead of physical offerings e) Projecting oneself to be a well-renowned global brand f) Maintaining a good, long-term relationship with its on-line clients g) Having attractive promotional offers 3) Among these promotion strategies, which will garner significant correlations with consumer satisfaction in general' Review of Related Literature Online Strategies and Competitive Advantage Strategic frameworks have been integrated of late, especially those focusing on crises or situations with markedly high uncertainty. The ultimate goal was to avoid impending failure in such difficult circumstances (Urban, Carter, Gaskin, & Mucha, 1986). Conventionally, those who have become successful early on allow their long-term survival; in contrast, those who have failed in the beginning are likely to close shop early on. Such victory causes organization to uphold strategic HR practices (of